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A few years ago I can recall a conversation that I had with a dealer whose dealership has been around since the 1920’s. He said you know what troubles me most Shawn? “Our customers just are not as loyal as they used to be back in the day, how can we make them loyal again? In this case the problem wasn’t with clients being un-loyal it was the dealership not having loyal employees because their turnover was so great which will always lead to un-loyal clients. This is a major issue within our industry and without corrective action will continue to be an issue and loyalty will be none existent all the way around.
Below are a few of the questions that I ask when I am interviewing a potential dealer whom would like for me to consult or train for them. Take a second to read these questions and answer them honestly. This is the first step to all around loyalty within your dealership.
Not having loyal employees or customer base is a problem that is easily solved with the right solutions. I would immediately challenge you to put together a plan of action to increase employee loyalty which will gain you the momentum toward building a tremendous bank of loyal clients.
If you have any questions or would like to discuss me personally helping you with your dealership feel free to contact me directly at 419-706-5770 or email me at firstname.lastname@example.org.