Since 2009, the gap between list price and transaction price has steadily declined. To overcome profit margin compression, you must reduce overhead, free up dealership resources to focus on profit centers, and sell more cars at a faster rate. Here’s how to do it.
What sets a great dealership apart from a good dealership? Excellent customer service, convenience, and providing customers with services to improve their customer experience and keep them coming back. One of the simplest, most effective ways to reach these goals is by offering your customers personalized Text messages.
Text is a quick, personal way to send notifications and reminders to customers. Most people carry a mobile phone with them at all times, which makes text messaging a convenient way for customers to receive updates. Automation software has made Text messaging a simple, time-saving tool which allows busy dealerships to connect personally with each customer.
Customers appreciate convenience. When you can make a customer's day easier, it contributes to a loyal, lasting relationship. Let's say a customer's vehicle is in the shop for maintenance. The customer is eager to get their vehicle back as soon as possible. With one click, send a message to the customer the moment the vehicle is finished. The customer receives the message and can come in right away to pick up their vehicle. Quick and easy. Customers can be notified in the same way when a required part arrives for their vehicle.
Text messaging is also useful when suggesting additional maintenance that a vehicle may need. If a customer's vehicle is receiving a routine checkup, for example, the technician may discover that there is a crack in the windshield. A quick text message updates the customer, and they can reply right away to let the technician know whether or not they would like the suggested service performed.
Text is not only an easy and efficient way to contact customers, it can also increase profit by reducing no-shows for service appointments. Text message reminders have been shown to be highly effective at increasing the number of customers who come in for their scheduled appointments. Often, customers simply forget they have an appointment that day, or cannot remember the time. A prompt Text message lets them know the exact details of their appointment. These messages are sent automatically, based on appointment dates in the dealership data system, saving time for the dealership staff.
Personalized messages based on customers' individual needs also help to build the sense of a dedicated dealership that is looking out for each of its many customers. Here again, automation software provides the ideal solution. Each customers' unique data and dates specific to their vehicle are already in the dealership system, so messages can be sent out automatically, based on that data.
Here's an example of how an automated personalized text message can be convenient for a customer, while also encouraging them to visit the dealership for service. “Hi Cindy, we noticed it is almost time for your vehicle's recommended brake job. Your continued safety is important to us, so we have included several times when we could fit you in for this service. Please let us know which (if any) of these times work for you.” Cindy is reminded that her vehicle needs work and can easily respond to the text message to book her appointment.
With automation software, it is simple to update your customers with the click of a button. Yet Text messaging offers even more to customers and dealerships alike. Text promotions can also be used with great success to offer customers special deals and sales based on their individual needs and vehicle history. Drive business back to your dealership by sending out regular and seasonal text message promotions.
Text is an effective way to engage your customers and maintain strong relationships. It allows your dealership to offer more than the competition, while also saving you time. Automation software makes it possible to reach out to each customer with automated text messages based on their unique needs and vehicle history. Take advantage of a great opportunity to bring more business to your dealership and help create loyal, satisfied customers.