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Shawn Ryder

Shawn Ryder Director, Automotive Web Solutions

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SimplyCast Partners with AutoSoft Dealer Management System


Dartmouth, Nova Scotia, January 15, 2014 -, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the company has signed a deal with AutoSoft, a leading national dealer solutions provider, to become a preferred partner. 

SimplyCast will be a part of the newly launched AutoSoft Connect Data Services program. The AutoSoft Connect program is meant to provide secure, open access integration for dealerships that are seeking a solution to meet their unique needs. The partnership will allow AutoSoft to offer their dealership customers a complete marketing and communication solution through SimplyCast. This solution will provide communication tools to dealers to make it easier to reach out to current customers, potential customers and online leads through their preferred mode of communication. 

SimplyCast 360 is an automation marketing and communication solution which allows automotive dealers to engage with their customers through SMS, email, fax, survey, events, signup forms, Twitter, Facebook and autoresponder through a single solution. The tool has a simple drag-and-drop interface, from which dealers can easily create and schedule automated reminders and targeted marketing campaigns. 

In addition to the complete dealer management system provided by AutoSoft, the SimplyCast 360 solution is ideal to help automotive dealerships reduce no-shows with appointment reminders, provide personally targeted messages for each customer based on their preferences, and offer maintenance reminders and exclusive promotions based on vehicle type and purchase date. 

“Partnering with SimplyCast is a positive move for our automotive dealership customers,” said Mark Hellbusch, AutoSoft Executive Vice President and Chief Technology Officer. “Dealers depend on our solution to run their operations, and the SimplyCast solution complements that by making it easier and more efficient for dealers to contact their customers.” 

“SimplyCast 360 is an invaluable tool for the automotive industry and we look forward to working with AutoSoft on this important integration endeavor,” said Saeed El-Darahali, President and CEO of SimplyCast. “The benefit to AutoSoft customers is that in just a few minutes, dealers can reach every customer or a targeted group of customers with a special promotion, a recall notice, appointment reminders, automotive updates and more.” 

Mr. El-Darahali also extended special thanks to Atlantic Canada Opportunities Agency and Nova Scotia Business Inc. “ACOA and NSBI have been instrumental in our ongoing efforts of securing global resellers for the SimplyCast solution, and we would like to sincerely thank them for their ongoing support.” 

“Customers will love the interactive nature of the messages, which are based on their individual preferences,” said Shawn Ryder, Director, Automotive Business Development at SimplyCast. “You can specify whether you want to be contacted by text messaging, email or voicemail, and you receive only messages that are relevant to your needs.” 

For more information about the SimplyCast Automotive Communication Solution, please contact Shawn Ryder, Director, Automotive Business Development at SimplyCast, at 1.866.323.6572, ext. 1103 or 

For more information about AutoSoft Connect, call (800) 473-4630 or email 

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings. 

About SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About AutoSoft 

AutoSoft Inc. is a market leading dealer management systems provider for automotive dealers. Celebrating twenty-five years in the industry, AutoSoft has a customer base of more than 30,000 users in nearly 2,000 dealerships in the U.S. and Canada. AutoSoft is committed to delivering industry leading customer service and support that result in higher efficiency and profitability for dealerships. Visit our web site at 


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