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From: Jared Hamilton
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Shawn Ryder

Shawn Ryder Director, Automotive Works with OEMs and Dealers to Automate, Inform and Engage

Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

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What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

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5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

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Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

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Touchpoints that Increase Customer Interaction and Drive Repeat Business

Staying in touch with each customer throughout the year can help you increase business, by keeping your dealership in customers‘ minds and by providing them relevant information when they need it. It could take many hours each day to do this manually, but if you have an automated marketing and communication solution it can take as little time as a few hours at the beginning of every month.

With automation, once you create the basic messages and decide how you want them to be sent that’s really all you need to do. Your customers receive messages that are relevant to their needs and also you are able to maintain consistent contact with hundreds, even thousands, of customers easily. So what types of messages should you create?

Promotional Offers
You knew this had to be the first one. Seasonal sales and special promotions help drive business more than almost any other kind of message. Customers love a good deal, especially if it’s exclusive. You can offer special deals to customers who choose to sign up for your email newsletters, as an incentive. Your promotional messages can go out to all your customers or you can have personalized promo messages sent to each customer based on their type of vehicle and maintenance and purchase history.

Maintenance Notification
Whether it’s an oil change, tire rotation or just overall maintenance, often customers need a friendly reminder. Auto maintenance is not the first thing people think of, and they will be much more likely to book an appointment on time if they receive a message letting them know that their vehicle is due for maintenance. These notifications are sent out automatically to each customer based on the vehicle history and data that is stored in your DMS. Each customer receives a message exactly when they need it.

Appointment Reminder
Once they book the appointment, you still need to ensure that they don’t forget about it. Too often, dealerships lose time and money due to customers not showing up for their appointments. Rather than taking the time to contact each customer manually, let automation take care of all the tedious details to ensure that each customer knows exactly when to show up.

Customer Survey
A survey is a great way to find out what customers really think of your dealership and see if there are any areas that could be improved in order to grow your business. Surveys can be sent out automatically after customers come in for service or to make a purchase. With the click of a button, customers can submit valuable feedback that is automatically organized for you to review.

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Safety and Maintenance Tips
Automotive marketing that focuses solely on promoting new vehicles and upcoming sales is becoming a thing of the past. More and more, customers want educational resources that they can actually use. Sending out tips that can help customers learn about their vehicles and how to take care of them builds credibility in your dealership, and increases customer loyalty. Customers learn that your dealership cares not only about selling them vehicles and parts but also wants to help them maintain their vehicles for a long time. A friendly text message or email now and then providing you with helpful information that you can use every day cements the belief that the dealership is focused on you as a long-term customer.

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