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Jared Hamilton
From: Jared Hamilton
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Shawn Ryder

Shawn Ryder Director, Automotive Web Solutions

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Building Strong Fixed Ops Departments

1f58c24dcad1010e1ae72ea524445f1a.jpg?t=1In tough times, it is natural to make an effort to bolster your service department in an attempt to maximize cash flow. As consumers are putting money into what they’ve got, rather than buying new, there are many dealers marketing their service departments to take maximize every available repair dollar.

Involve the team in marketing and promotions to ensure that you don’t promote something that is difficult or impossible to deliver. Promotions may involve more staff, hours or parts, and these needs should be run past the departments responsible for providing the service. We have seen some great ideas that come from involving the team, such as using the car shows to hand out discount cards for new service customers that do work with you during the slow season, or launching education clinics on the effects of key items and what services can be done to prevent future issues.

Remember the old Queen song, “We Are the Champions,” and apply it to your service department. The people who work in service and parts tend to be very motivated by recognition for their ability to “get’r done” when times are tough. Let them know they are your champions, and they are likely to pull harder for you.

Customer communication is vital. If you stay in touch, you can charge $2,000, and the customer will be happy; but if that same customer doesn’t hear from you, you could knock $500 off the bill and they will still be mad. So much money can be made by staying in touch and offering additional work to the tickets you currently have open.

The work we do tweaking our service and parts efficiency and attracting new customers to our service department can really help us to gain market share when things turn around. No matter what the market is doing, it is always beneficial to have a service and parts department that you can count on.

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