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Jared Hamilton
From: Jared Hamilton
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Shawn Ryder

Shawn Ryder Director, Automotive Works with OEMs and Dealers to Automate, Inform and Engage

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Building Strong Fixed Ops Departments

1f58c24dcad1010e1ae72ea524445f1a.jpg?t=1In tough times, it is natural to make an effort to bolster your service department in an attempt to maximize cash flow. As consumers are putting money into what they’ve got, rather than buying new, there are many dealers marketing their service departments to take maximize every available repair dollar.

Involve the team in marketing and promotions to ensure that you don’t promote something that is difficult or impossible to deliver. Promotions may involve more staff, hours or parts, and these needs should be run past the departments responsible for providing the service. We have seen some great ideas that come from involving the team, such as using the car shows to hand out discount cards for new service customers that do work with you during the slow season, or launching education clinics on the effects of key items and what services can be done to prevent future issues.

Remember the old Queen song, “We Are the Champions,” and apply it to your service department. The people who work in service and parts tend to be very motivated by recognition for their ability to “get’r done” when times are tough. Let them know they are your champions, and they are likely to pull harder for you.

Customer communication is vital. If you stay in touch, you can charge $2,000, and the customer will be happy; but if that same customer doesn’t hear from you, you could knock $500 off the bill and they will still be mad. So much money can be made by staying in touch and offering additional work to the tickets you currently have open.

The work we do tweaking our service and parts efficiency and attracting new customers to our service department can really help us to gain market share when things turn around. No matter what the market is doing, it is always beneficial to have a service and parts department that you can count on.

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