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From: Jared Hamilton
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Shawn Ryder

Shawn Ryder Director, Automotive Works with OEMs and Dealers to Automate, Inform and Engage

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

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Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Building Strong Fixed Ops Departments

1f58c24dcad1010e1ae72ea524445f1a.jpg?t=1In tough times, it is natural to make an effort to bolster your service department in an attempt to maximize cash flow. As consumers are putting money into what they’ve got, rather than buying new, there are many dealers marketing their service departments to take maximize every available repair dollar.

Involve the team in marketing and promotions to ensure that you don’t promote something that is difficult or impossible to deliver. Promotions may involve more staff, hours or parts, and these needs should be run past the departments responsible for providing the service. We have seen some great ideas that come from involving the team, such as using the car shows to hand out discount cards for new service customers that do work with you during the slow season, or launching education clinics on the effects of key items and what services can be done to prevent future issues.

Remember the old Queen song, “We Are the Champions,” and apply it to your service department. The people who work in service and parts tend to be very motivated by recognition for their ability to “get’r done” when times are tough. Let them know they are your champions, and they are likely to pull harder for you.

Customer communication is vital. If you stay in touch, you can charge $2,000, and the customer will be happy; but if that same customer doesn’t hear from you, you could knock $500 off the bill and they will still be mad. So much money can be made by staying in touch and offering additional work to the tickets you currently have open.

The work we do tweaking our service and parts efficiency and attracting new customers to our service department can really help us to gain market share when things turn around. No matter what the market is doing, it is always beneficial to have a service and parts department that you can count on.

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