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Shawn Ryder

Shawn Ryder Director, Automotive Web Solutions

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Announcing: Dealer Engage Sonar

647be6a55b3140ae086de2553f7aa1b8.jpg?t=1Announcing: Dealer Engage Sonar

Dealer Engage 360 is an automated solution which allows dealers to reach their clients on different modes of communication with highly personalized services campaigns and targeted promotional messages.

Dealers can sign up for a managed service, which allows them to save time and reach customers more effectively without hiring extra staff. Dealer Engage 360 makes it possible for dealers to nurture new leads and online leads into loyal customers while also helping to attract return business and build current customer engagement.

Sackville, Nova Scotia, July 16, 2014 – Dealer Engage (http://www.dealerengage.com) is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behaviour and activity tracking to enable businesses to create highly effective targeted campaigns. 

Sonar is highly customizable and allows businesses to track almost any online interaction. Dealers will know exactly where each lead comes from and which pages the lead visits on their website. Dealers can also assign an automated lead score based on each page visited by the lead, in order to help identify qualified leads. Leads can also be tagged based on their activity. This process helps learn about leads’ preferences and personalize each campaign, making messages more effective and shortening the sales cycle. 

It connects with our email sending platform, send an email, then contacts visit your web site and you easily know who they are, what they look at on the site and in turn build a profile that can be used for contacting them with relevant information. Sonar is highly effective when used with Dealer Engage 360. Collected lead information dynamically feeds into automated campaigns, making it possible for small teams to run complex personally targeted campaigns with maximum efficiency. 

We are now offering complimentary accounts of Sonar - please contact me if interested in learning more about the leads that visit your dealership web site. 

About Dealer Engage

Dealer Engage (http://www.dealerengage.com) is the dealership engine for easy and efficient automotive communication. The platform responds to the constantly growing need for integration among the many different communication methods of today’s online environment. Actions performed by customers trigger relevant and timely reactions from the marketing automation manager through the entire life cycle of a client.

For More Information Contact

Shawn Ryder
shawn@shawnryder.com
902-488-4107
www.dealerengage.com

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