LOS ANGELES--(BUSINESS WIRE)--Trust is one of the most powerful human emotions. We are biologically wired to make our decisions based on trust. It has never been more important to the auto industry than now as it transitions from pure sales and service to autonomy, mobility services and electrification.
The second annual AMCI “Trusted Automotive Brand Study®” again confirmed that trust accounts for more than 50% of a consumer’s decision to repurchase or recommend an automotive brand.
While we saw an erosion of trust in the 2018 study, particularly among luxury brands and with both luxury and non-luxury dealers, some brands have made great strides. The recipients of AMCI’s 2018 Trusted Automotive Brand Study® awards are:
MOST TRUSTED LUXURY – Genesis, INFINITI, Tesla
MOST IMPROVED LUXURY – Acura, INFINITI, Mercedes-Benz
MOST TRUSTED NON-LUXURY – Chevrolet, GMC, Kia
MOST IMPROVED NON-LUXURY – Chevrolet, Honda, Volkswagen
This is the second year both Genesis and Kia have been industry trust leaders. These and other young brands are setting the standard. Chevrolet’s performance in 2018 shows that large, established brands who focus on trust can really achieve great results.
“We are very pleased to see more automotive brands focusing on trust but there is a lot more work to be done. The top automotive brands Trust Indices are still below 50 on a 100 point scale and lag behind many other familiar consumer product and retail categories,” said Dave White, President, AMCI Inside.
For further information contact: Ian Beavis, Chief Strategy Officer, AMCI Global, ph
About the Trusted Automotive Brand Study
In January 2018, AMCI conducted its 2nd annual Trusted Automotive Brand Study (TABS). The study was executed in collaboration with C Space, a global customer agency. A nationally representative sample of 2,500 owners across 34 brands participated in the study.
About AMCI Global
AMCI is a leading global automotive marketing agency committed to serving every part of this vibrant industry and creating advocates for automotive brands. Founded in 1984, AMCI has grown to include three distinct practices: AMCI Live, dedicated to consumer and industry product activations and events; AMCI Testing, focused on using the latest technology and methods to evaluate and compare all aspects of automotive products; and AMCI Inside, devoted to working with dealerships to employ best practices and improve the customer experience. With over 15 million consumer drive experiences in the last 10 years alone, as well as thousands of dealerships all over the world to improve the customer experience, AMCI works with every major automotive brand across the globe.
Headquartered in Los Angeles, AMCI has offices in Detroit, Atlanta, Nashville, Dallas, London and Beijing. Discover AMCI at https://amciglobal.com/ or follow us on Twitter at @AMCIGlobal. AMCI is part of the Omnicom Group Inc.
About C Space
C Space is a global customer agency that marries art and science to create rapid customer insight and business change. C Space works with some of the world’s best known brands – like Walmart, Samsung, IKEA and more – to build customers into the ways companies work and deliver on “Customer Inspired Growth.” By building real, ongoing relationships with customers – online and in-person – brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data & analytics, activation events, innovation projects and business consulting.
Headquartered in Boston, London and Shanghai, C Space also has offices in New York, San Francisco and Mexico City. To learn more, visit www.cspace.com or follow us on Twitter @CSpaceGlobal. C Space is a part of the Omnicom Group Inc.
Ian Beavis, Chief Strategy Officer