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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Sherri Riggs

Sherri Riggs Community Manager

Exclusive Blog Posts

Stay Hyper Focused

Stay Hyper Focused

If you’re income is tied to the bottom line in any way, consider yourself a business owner or an entrepreneur. When you take this seriously, you…

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Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

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Customer Loyalty Isn’t Guaranteed with an App

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One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

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Canada: Winning the Race in Automotive Technology

Improving technology in the automotive sector is at the forefront of the Canadian Automotive Industry’s mind.

In a report titled “Drive To Win” Mr. Réal Ray Tanguay, Automotive Advisor to the Federal Minister of Innovation, Science, and Economic Development of Canada, outlines Canada’s “Technology Roadmap”.

The Roadmap has 5 aspects to it, which Tanguay says are disruptive, but will help Canada in the long run, “Major advances to both products and manufacturing processes are accelerating innovation throughout the auto industry...These technological advancements will present new business models and opportunities”.

 

Maturing Powertrain Technologies

This revolves around battery and fuel-cell electric vehicles and how they offer higher energy efficiency, lower emissions, greater energy diversity, and new vehicle designs.

Lightweight Materials

Canada is focusing on stronger lighter materials to help reduce vehicle weight without sacrificing passenger safety.

Rapid Advances in Connected Vehicles

Connected vehicles come in two categories: vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V).

With this new technology cars will precisely know where every other car is on the road.

Shifts in Mobility Preferences

Mobility preferences refer to “pay-per-use” transit instead of owning a car.

Canada is seeing more and more young people (50% of generation Y) move towards this model of mobility, and are working to create revenue around it.

Emergence of Autonomous Vehicles

Similar to what is happening in the United States, Canada is working on how to regulate, test, and make autonomous vehicles the norm.

The question isn't if it will happen, but when?

To join a discussion and learn more about the future of the Canadian Automotive Industry and what it means for your company, click here.

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