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Jared Hamilton
From: Jared Hamilton
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Sherri Riggs

Sherri Riggs Community Manager

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

Canada: Winning the Race in Automotive Technology

Improving technology in the automotive sector is at the forefront of the Canadian Automotive Industry’s mind.

In a report titled “Drive To Win” Mr. Réal Ray Tanguay, Automotive Advisor to the Federal Minister of Innovation, Science, and Economic Development of Canada, outlines Canada’s “Technology Roadmap”.

The Roadmap has 5 aspects to it, which Tanguay says are disruptive, but will help Canada in the long run, “Major advances to both products and manufacturing processes are accelerating innovation throughout the auto industry...These technological advancements will present new business models and opportunities”.

 

Maturing Powertrain Technologies

This revolves around battery and fuel-cell electric vehicles and how they offer higher energy efficiency, lower emissions, greater energy diversity, and new vehicle designs.

Lightweight Materials

Canada is focusing on stronger lighter materials to help reduce vehicle weight without sacrificing passenger safety.

Rapid Advances in Connected Vehicles

Connected vehicles come in two categories: vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V).

With this new technology cars will precisely know where every other car is on the road.

Shifts in Mobility Preferences

Mobility preferences refer to “pay-per-use” transit instead of owning a car.

Canada is seeing more and more young people (50% of generation Y) move towards this model of mobility, and are working to create revenue around it.

Emergence of Autonomous Vehicles

Similar to what is happening in the United States, Canada is working on how to regulate, test, and make autonomous vehicles the norm.

The question isn't if it will happen, but when?

To join a discussion and learn more about the future of the Canadian Automotive Industry and what it means for your company, click here.

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