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Sherri Riggs

Sherri Riggs Community Manager

Exclusive Blog Posts

How Automotive Sales Managers Can Navigate Conflict Management

How Automotive Sales Managers Can Navigate Conflict Management

In almost every customer-facing industry, there is the potential for salespersons to come into contact with difficult customers. This is especially the cas…

Where to Push the Brakes on Your Automobile's Fleeting Value

Where to Push the Brakes on Your Automobile's Fleeting Value

Not long ago I read this helpful text for consumers. Share as you will. Protecting the value of your second biggest asset can be difficult. The deprecia…

If You Sell Cars Here's How to Handle the "Price Objection"

If You Sell Cars Here's How to Handle the "Price Objection"

If you sell cars at a dealership you've certainly faced the "price objection". It's almost certain to come up with many customers. In…

How to Generate Your Own Leads

How to Generate Your Own Leads

This is a guest post by Sean Stapleton, CEO & Co-Founder of Dealer Teamwork.   Sean will be speaking with Firas Makhlouf from Driver&…

Top Reasons Your Up-Selling Isn't Working

Top Reasons Your Up-Selling Isn't Working

With Fixed-Op’s carrying the weight financially for dealers it is essential that your service advisors upsell product in the service lane. That …

National Women's Equality Day

In honor of National Women’s Equality day, I’m recapping the best interviews in my women in automotive series.

Although Women’s equality day was August 26th, we don’t think you can put a time limit on something like this.

In July I spoke with Lauren Wolfe, the Senior Manager of Consumer Experience for Drive Motors. She says all women need to succeed are to be given more opportunities, “I can’t tell you how many times in my own career let alone just witnessing it in the store that i see customers walk past the male salesperson to work with a female because they feel more comfortable.”

In May, I sat down with Jay Rao, at the DrivingSales Presidents Club in Fort Lauderdale Florida. Rao is the  Professor of Strategy and Innovation at Babson College in Wellesley, Massachusetts, and says the automotive industry won’t be able to adapt and change without more women.

“It is a completely testosterone driven industry we need way more estrogen in your industry.”

He also says men could learn a few things from the way women lead, “They are very different leaders they are more empathetic much greater empathy men suck at empathy that's why customer experience hasn’t changed because men don’t have empathy.”

Kathy Gilbert, Director of Sales and Business Development at CDK, spoke me with via video interview in early August. The one piece of advice she gave to women who wish to succeed in this industry is to speak up.

“I think women need to leverage their voice. Be authentic you have something to say.”

She realizes speaking up and getting a seat the table is not easy work. But after you do it one time, it will get easier, “Once you start speaking it gives you the confidence to keep speaking. Once you step up it gives you the confidence to keep doing that,” She said. “You’ve gotta get past that initial 'oh wait i don’t know'. Once you get past that and you speak up, and speak your mind it gets easier to do.”

Laurie Foster, Executive Director Auxilio Group also attended Presidents Club in May. She’s hopeful that the industry is changing to be more accepting of women, but says the fight isn’t close to over.

“The numbers are growing but it’s really important that we think not for one second we are close to acceptable levels of women let alone normalized levels."
 

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