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Sherri Riggs

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Exclusive Blog Posts

When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

  #FixedOperations #GenZ #EmployeeAcquisition #OnlineRetailParts   David & David are joined by Phil Larrick. Talking about Fixed…

Join Us for a Fireside Chat with Current Automotive

Join Us for a Fireside Chat with Current Automotive

Chat with Seneca Giese, Co-Founder of Current Automotive, and discover how they are transforming the car-buying experience in Naperville, Illinois. In j…

National Women's Equality Day

In honor of National Women’s Equality day, I’m recapping the best interviews in my women in automotive series.

Although Women’s equality day was August 26th, we don’t think you can put a time limit on something like this.

In July I spoke with Lauren Wolfe, the Senior Manager of Consumer Experience for Drive Motors. She says all women need to succeed are to be given more opportunities, “I can’t tell you how many times in my own career let alone just witnessing it in the store that i see customers walk past the male salesperson to work with a female because they feel more comfortable.”

In May, I sat down with Jay Rao, at the DrivingSales Presidents Club in Fort Lauderdale Florida. Rao is the  Professor of Strategy and Innovation at Babson College in Wellesley, Massachusetts, and says the automotive industry won’t be able to adapt and change without more women.

“It is a completely testosterone driven industry we need way more estrogen in your industry.”

He also says men could learn a few things from the way women lead, “They are very different leaders they are more empathetic much greater empathy men suck at empathy that's why customer experience hasn’t changed because men don’t have empathy.”

Kathy Gilbert, Director of Sales and Business Development at CDK, spoke me with via video interview in early August. The one piece of advice she gave to women who wish to succeed in this industry is to speak up.

“I think women need to leverage their voice. Be authentic you have something to say.”

She realizes speaking up and getting a seat the table is not easy work. But after you do it one time, it will get easier, “Once you start speaking it gives you the confidence to keep speaking. Once you step up it gives you the confidence to keep doing that,” She said. “You’ve gotta get past that initial 'oh wait i don’t know'. Once you get past that and you speak up, and speak your mind it gets easier to do.”

Laurie Foster, Executive Director Auxilio Group also attended Presidents Club in May. She’s hopeful that the industry is changing to be more accepting of women, but says the fight isn’t close to over.

“The numbers are growing but it’s really important that we think not for one second we are close to acceptable levels of women let alone normalized levels."
 

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