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Sherri Riggs

Sherri Riggs Community Manager

Exclusive Blog Posts

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

Don't Be that GM

Don't Be that GM

The General Manager role isn’t an easy one, nor is it a role for the faint of heart. You need thick skin…. But that doesn't mean we don&rs…

Google Page Experience Update 

Google Page Experience Update 

Google Page Experience Update  While your car dealerships website generates many leads for you currently, things may soon change. Google cons…

National Women's Equality Day

In honor of National Women’s Equality day, I’m recapping the best interviews in my women in automotive series.

Although Women’s equality day was August 26th, we don’t think you can put a time limit on something like this.

In July I spoke with Lauren Wolfe, the Senior Manager of Consumer Experience for Drive Motors. She says all women need to succeed are to be given more opportunities, “I can’t tell you how many times in my own career let alone just witnessing it in the store that i see customers walk past the male salesperson to work with a female because they feel more comfortable.”

In May, I sat down with Jay Rao, at the DrivingSales Presidents Club in Fort Lauderdale Florida. Rao is the  Professor of Strategy and Innovation at Babson College in Wellesley, Massachusetts, and says the automotive industry won’t be able to adapt and change without more women.

“It is a completely testosterone driven industry we need way more estrogen in your industry.”

He also says men could learn a few things from the way women lead, “They are very different leaders they are more empathetic much greater empathy men suck at empathy that's why customer experience hasn’t changed because men don’t have empathy.”

Kathy Gilbert, Director of Sales and Business Development at CDK, spoke me with via video interview in early August. The one piece of advice she gave to women who wish to succeed in this industry is to speak up.

“I think women need to leverage their voice. Be authentic you have something to say.”

She realizes speaking up and getting a seat the table is not easy work. But after you do it one time, it will get easier, “Once you start speaking it gives you the confidence to keep speaking. Once you step up it gives you the confidence to keep doing that,” She said. “You’ve gotta get past that initial 'oh wait i don’t know'. Once you get past that and you speak up, and speak your mind it gets easier to do.”

Laurie Foster, Executive Director Auxilio Group also attended Presidents Club in May. She’s hopeful that the industry is changing to be more accepting of women, but says the fight isn’t close to over.

“The numbers are growing but it’s really important that we think not for one second we are close to acceptable levels of women let alone normalized levels."
 

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