Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has potential to be socially uncomfortable as well.
But one dealership, who spoke with DrivingSales News, is trying something that they think will change the game of test drives completely.
Koch Lincoln of Alberta calls their new web feature ‘On-Demand Test-Drives’ and It gives the customer the opportunity to test drive their vehicle of choice from home.
Here’s how it works:
Customer goes online and orders a vehicle they want to test drive
A product expert delivers the car straight to the customers home
The customers gets to test drive the vehicle for 48-hours and returns at the end
Les Koch, Director of Sales for Lincoln Koch says they are always thinking of new ways to give buyers the ‘wow-factor’, “It is important that every touch-point of our business is personalized, professional, friendly, and helpful. No matter what part of the purchase journey the customer is on, they will be treated like a VIP.”
Their ‘on-demand test-drives’ are so new, they haven’t had a chance to gather any feedback from customers, but expect it will be well received.
From an outside perspective, this seems like it could be a risky move, but has potential to have a large payout.
What do you think - Is this something you would try?
What are concerns you’d have doing this at your own dealerships?
(To learn more about this dealerships innovative feature, click here.)