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Jared Hamilton
From: Jared Hamilton
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Everyone knows me as a professional person that likes and appreciates everyone. I am known as someone who can speak his mind and go overboard too. That is how I am constructed and sometimes it is a way to get a point across. However, I made a social networking mistake on facebook and it almost cost me a possibility of landing a job.

I am sure that anyone of us who worked in a dealership has at one point had a manager that despised us because we achieved a lot more in a much shorter time than they did. I know that was the case at my last dealership. I had a 36 year old general sales manager who made as much as me, the bdc manager. He was divorced because he cheated on his wife. He works out and is on steroids big time because he likes to go out to clubs and hit on 19 year old's. We butted heads a lot at work and even got close to getting into a fight. He did pick on me and take a lot of shots and criticize my performance and how I dressed. Meanwhile, I had my own new car, great credit, a lease on an apartment that was in my name, and utilities that were in my name. I say this because he relied on his demo, slept an on air mattress and his bills were in someone's name because he was broke. I will admit it that he did dress sharp though. This is a general sales manager who should be making over $100,000 a year. Clearly, the man is insecure and he took it out on someone younger and more successful.

I made the mistake of accepting him as a facebook friend about a month ago. We never talked and it has been over 8 months since we last spoke. He saw my digital dealer article on facebook and tried to get negative and take shots at me. I defended myself and shut him up. Well today, I made a status that said "running errands and going to a job interview". Nothing harmful there. It is just a simple update. A friend of mine that used to work with me a long time ago decides to ask me, "where are you going?". Normally, I would just write "i will tell you later if it works out". However, I was on the go and subconsciously responded with the name of the company because I was not using my brain or thinking. I forgot that it was not an email on facebook but a status comment. This means all 1,091 friends on facebook can see it. 1,090 love me and respect me and would never ever harm me. I know everyone that is on there. 1 person was negative and against me.

So, I go to my interview which goes great and I might even get the job tomorrow. Things are looking great.
I get home and an hour later, I get a call from the place asking me about a person that send them a nasty email about me exposing me as a fraud and completely trying to make me look bad. They asked me if I know this person whose name was Frederick Douglas and the email was a yahoo email. Clearly someone made up a fake email and decided to try to make me look bad. They even said that I bad mouthed their dealership. So I started to do my research to see who would do it. I came up with a possibility of two people, one of whom I know would never try to screw me like that. Then, I remembered to who the one person is that ever tried to call me a fraud and was my enemy and I remembered that he used yahoo email address and that I accepted his friend request. Based on the wording in the email I knew it was him.

So, what is the moral of this blog? If you answer a question on a public forum or a status on your social networking site such as facebook, you need to watch what you say when you say it and to who you say it. Even a social networking guru like myself can make mistakes. I mean this lesson taught me to be more cautious and pay attention. Social networking is fun and exciting but it can be dangerous and cause problems. Joe Webb was right when he said, "stop sharing". I was confused until I saw what it got me. Luckily, I was referred there by my friend who is a manager there too and I have a ton of amazing references that can vouch for me (Ralph, that includes you too lol).

Yes, this is common sense but being that my job is social networking and I live social networking it is easy to forget sometimes. It pains me that I cannot negatively expose this guy who tried to make me look bad, it really does. However, by not exposing him I am just being the better man. I just hope no one he interviews with ever gets in contact with me.

Jared Hamilton
I think leads have gotten a bad rap lately with so much emphasis on search. I believe they are both very viable source of business and in either case, you are absolutely correct. The leads MUST be worked properly. Ive been very pleased over the past year to have seen dealers start to focus on "web marketing", not just "internet sales." But to be successful you need 1) a good process, or all your marketing will go to waste and 2)an appropriate strategy to allocate your budget. To spend any money on any transactional marketing and not be prepared with a process and tracking mechanisms in place to grade your progress is foolish.

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