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Jared Hamilton
From: Jared Hamilton
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Stan Sher

Stan Sher President

Exclusive Blog Posts

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

Business Practices Improvement Needed Everywhere Not Just In Automotive

As I look at my history in the automotive industry and I look at the valuable lessons that I learned for success I start to realize how many industries are failing to do the right thing.When I say "do the right thing", I am talking about customer relations practices.  I am also talking about how businesses and employees market themselves.  These days, "word of mouth" advertising is more powerful then ever.  "Word of mouth" today can be a review of a business or something as simple as a video on YouTube.

I have been expanding my services and the business that I conduct for many reasons.  I spent so many years working long hours in automotive retail and learning a very solid business.  It is because of my experience in the automotive industry that I have taken some valuable lessons that I feel all businesses need to apply.  I learned as an automotive sales professional that a fast response to an internet lead is a good practice.  Now when I submit a lead to an apartment management company, my request gets ignored or I get a follow up call 7 days after I made a deal on leasing a new apartment somewhere else.  It makes me realize that it is not just the automotive industry that needs help improving business practices.  The same problems are shared by real estate companies, direct marketing companies, and many other businesses.
 
One of my projects is working with a marketing company that is worth easily over $100 million.  They do promotions for businesses.  They have been lacking the proper digital marketing skills to defend their online reputation.  My idea was to implement what I would do for my very own name and company.  I once took a single point car dealership from being the worst to being one of the most reputable in the nation.  If I can do it with a car dealership I can do it with any company out there.
My point is that, we need to step outside of what we are so focused in and stop thinking one way.  Take the best practices that you learned and have been using.  Next, compare them to how other businesses provide a service to you.  What you will see is that no one is perfect and everyone needs training.  It does not matter what field you are in or what position you have.  If you are in the marketing to sell a product, you need to become the sharpest and the best at what you do.  If you manage a billion dollar company, you need to make sure that your reputation of the company is strong.  It does not matter what industry.
 
These are things that I learned in a little industry called the automotive industry.  I love this business because it has taught me how to conduct myself and what I do in many ways.

 

Frank Meander
How many times does "I" and "me" appear in your article? Do people care that much?
Stan Sher
Excuse me. Who are you? You must be an Enlish teacher and not an automotive professional. Last time I checked this site is for automotive people. Maybe I should call Jared and ask him to evaluate your membership here.

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