Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Stan Sher

Stan Sher President

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Business Practices Improvement Needed Everywhere Not Just In Automotive

As I look at my history in the automotive industry and I look at the valuable lessons that I learned for success I start to realize how many industries are failing to do the right thing.When I say "do the right thing", I am talking about customer relations practices.  I am also talking about how businesses and employees market themselves.  These days, "word of mouth" advertising is more powerful then ever.  "Word of mouth" today can be a review of a business or something as simple as a video on YouTube.

I have been expanding my services and the business that I conduct for many reasons.  I spent so many years working long hours in automotive retail and learning a very solid business.  It is because of my experience in the automotive industry that I have taken some valuable lessons that I feel all businesses need to apply.  I learned as an automotive sales professional that a fast response to an internet lead is a good practice.  Now when I submit a lead to an apartment management company, my request gets ignored or I get a follow up call 7 days after I made a deal on leasing a new apartment somewhere else.  It makes me realize that it is not just the automotive industry that needs help improving business practices.  The same problems are shared by real estate companies, direct marketing companies, and many other businesses.
 
One of my projects is working with a marketing company that is worth easily over $100 million.  They do promotions for businesses.  They have been lacking the proper digital marketing skills to defend their online reputation.  My idea was to implement what I would do for my very own name and company.  I once took a single point car dealership from being the worst to being one of the most reputable in the nation.  If I can do it with a car dealership I can do it with any company out there.
My point is that, we need to step outside of what we are so focused in and stop thinking one way.  Take the best practices that you learned and have been using.  Next, compare them to how other businesses provide a service to you.  What you will see is that no one is perfect and everyone needs training.  It does not matter what field you are in or what position you have.  If you are in the marketing to sell a product, you need to become the sharpest and the best at what you do.  If you manage a billion dollar company, you need to make sure that your reputation of the company is strong.  It does not matter what industry.
 
These are things that I learned in a little industry called the automotive industry.  I love this business because it has taught me how to conduct myself and what I do in many ways.

 

Frank Meander
How many times does "I" and "me" appear in your article? Do people care that much?
Stan Sher
Excuse me. Who are you? You must be an Enlish teacher and not an automotive professional. Last time I checked this site is for automotive people. Maybe I should call Jared and ask him to evaluate your membership here.

 Unlock all of the community & features  Join Now