Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Stan Sher

Stan Sher President

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Make Technology Work For You

It is no surprise that automotive dealers are being bombarded with vendors creating new products (solutions) all of the time.  In some ways automotive retailers are feeling like they are being hurt and their profits are being taken over.  I was at an Acura dealership the other day when the owner mentioned that cars.com sent a 30 day noticed explaining a price increase.  He was complaining about it and his words were "there is no reason to be a dealer anymore when all you have to do is start a software company".  Does this sound familiar?

The reality is that no one can stop an entrepreneur from taking a dream and turning it into reality.  The other reality is that even in the competitive market there needs to be a solution to fit different needs of automotive dealers.  I think that some vendors need to consider looking at creating quality inexpensive solutions for independent dealerships with low budgets as well.  It seems as all of these technology customers are chasing the same business and competition has become fierce.  While I believe that competition is a beautiful thing I often wonder what dealers reactions are when they get solicited more then five times in a single day.

The bottom line is that companies will be popping up and offering solutions.  There will be companies that dominate and others that fail.  There will also be mergers and acquisitions in the industry where companies will grow drastically.  However, the automotive retailing business does not need to lose profits.  The fact is that dealers need to set a budget and work that budget.  Some vendors will make price increases and if the price increase does not justify the ROI then there are solutions to cut tie and move to their competitor.  This happens with website and CRM companies sometimes.  My point is that dealers need to find ways to make the technology work so that they can maximize opportunity and create a better experience for the customer.  Also, stop looking for the silver bullet or the shiny object because in reality the shiny object is all in the performance of management and your people.

I welcome thoughts and comments.  Thank you.

Tami Paulus
It is always there in competition. There is always a chance from competition from small vendors. But the thing is that if you got some trusted customers, they will never go to small vendors even though you have the products at a higher price range. All you need to explain the customer why your products/services is at higher cost. You need to put in some strong and reliable points.
Stan Sher
I have seen smaller vendors do miracles for dealers. Today I met a dealer that avoids vendors for certain things and does things in-house and they are thrilled.

 Unlock all of the community & features  Join Now