Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Stan Sher

Stan Sher President

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

Google Voice Increases Internet Lead Connection Rate

Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone and the dealer did not want to do that.  I had to come up with something fresh and exciting.  This particular BDC had older gentlemen working and they did not mind using their own cell phones to make additional calls from their phones.  We noticed our connections with customers increase, literally double just by calling these leads off of a different phone number.  Even still I felt uncomfortable with them using their personal cell phone numbers.  I decided to try to using google voice.  The internet lead management process had increased with phone calls going out 3x per day.  Once in the morning, once around lunch and once at night.

 

Why do we extend this process?  Since most of the time we are making phone calls we are leaving voice messages 85-90% of the time we become counter productive.  An effective processes will tell you to make more then one call to the lead on any given day.  Why not call from a phone number that is unrecognizable?  We were the only dealership in the area trying this out and it worked.  Days where we averaged 5 appointments set grew to 8-10 and 10 appointment Saturdays grew to an average of 18.

 

I am including a graphic detailing what happens when you mix google voice calling with traditional dealership telephone calling.  The connection rate increases by 2-3X allowing the BDC to create more appointments through relationship selling.

 

Just a quick tip for all Internet and BDC departments out there.  When you cannot reach your prospects, try free tools like Google Voice.

 

 

by Stan Sher
www.dealeretraining.com
Practices and viewpoints expressed on this blog are my own

Stan Sher
Creating this plan in a dealership right now as we speak.

 Unlock all of the community & features  Join Now