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Jared Hamilton
From: Jared Hamilton
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Stan Sher

Stan Sher President

Exclusive Blog Posts

That's okay, I'm just price shopping....

That's okay, I'm just price shopping....

Part of handling inbound phone calls is dealing with the customer's objections. The more equipped your sales consultants and BD agents are, the better …

How Much Are You Paying In Vendor Fees for Ad Spend?

How Much Are You Paying In Vendor Fees for Ad Spend?

Now more than ever, your dealer needs a clear, defined marketing strategy. One that lends itself to maximizing your dealers budget. It is times like this t…

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

The Evolution of the BDC: Has your dealership evolved?

Evolution of the bdc

Evolution Of The BDC: Has your dealership evolved?

A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more into advertising. What they do not say is why is they continue to replace people in the Internet or BDC department of their dealership. They lie to themselves and point the blame on the lack of quality of people that they hire. They do not admit that they do not understanding the real function of this department.

It is the lack of understanding that leads them to make drastic changes. I decided to record a segment of my presentation to share with automotive industry professionals to better understand the concept. It is my hope as a training services provider to educate and provide proper guidance to dealers and general managers across the retail automotive industry with this important topic. What this video describes might be very eye opening but it may open lots of horizons. Here is the video...

Does this make sense? Do you understand the evolution of the BDC and why it should be practiced a certain way? Please leave some comments and share this with the industry. Keep in mind that having a BDC is not for every dealership. There are dealerships that want to make their sales people do BDC work. This is actually a great idea assuming that they set it up the right way. Let's help our business grow instead of fall.

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