Evolution Of The BDC: Has your dealership evolved?
A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same car dealers talking about embracing this part of this business. They say that it is the most important part of their business and that they invest more into advertising. What they do not say is why is they continue to replace people in the Internet or BDC department of their dealership. They lie to themselves and point the blame on the lack of quality of people that they hire. They do not admit that they do not understanding the real function of this department.
It is the lack of understanding that leads them to make drastic changes. I decided to record a segment of my presentation to share with automotive industry professionals to better understand the concept. It is my hope as a training services provider to educate and provide proper guidance to dealers and general managers across the retail automotive industry with this important topic. What this video describes might be very eye opening but it may open lots of horizons. Here is the video...
Does this make sense? Do you understand the evolution of the BDC and why it should be practiced a certain way? Please leave some comments and share this with the industry. Keep in mind that having a BDC is not for every dealership. There are dealerships that want to make their sales people do BDC work. This is actually a great idea assuming that they set it up the right way. Let's help our business grow instead of fall.