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Jared Hamilton
From: Jared Hamilton
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Stanley Esposito

Stanley Esposito Sales Consultant

Exclusive Blog Posts

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Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

If you sell cars you and have any talent you probably have one of the most secure jobs in the dealership.  So you want to sell cars? The salesman works a couple of twelve hour shifts a week and every Saturday and if he does not sell enough cars he owes the dealership money. The Salesman takes on all jobs in the dealership that have come available since they cut back and fired everyone who drew a salary all for free. The Salesman gets blamed for not setting up the back end when the business manager does not sell anything. The Salesman travels to the customers house or place of business to get the signature someone forgot. The Salesman drives to a dealer 50 miles away for a dealer trade. The Salesman does not get paid until everyone else does. The Salesman learns most of the policies of a dealership after the fact. The Salesman is the face of the dealership and the manufacturer. A manufacturer spends millions of dollars on ad campaigns. The dealership spends thousands of dollars on local ads in the newspaper and online. The Salesman is the first impression the customer encounters. Why are salesman untrained? The typical training at a dealership is handing them a bunch of brochures and have them try to remember the horse power and torque ratings of every car. Thrown to the wolves! It is what happened to the manager that is trying to train them. They can hire a company to teach salesman how to act like a baby boomer to sell to generation X. Now the GM salesman has to deal with the sixty day guarantee. Here is a scenario: The Salesman stays late and comes in on his day off to sell twenty cars to make his bonus. Two months later someone brings his car back. The salesman is now charged back for his bonus and the commission hopefully not in one check. Since there is no support left at the dealership the salesman will have to re make the deal jacket tag the keys and return the car back to stock before he can take another up. Management want Salesman to dress like a professional. To top things off the salesman is 100% commission and is asked to work 12 hour shifts and their duties are expanded to do everything the salaried workers used to do before they were laid off to save money? I can't believe people are surprised the salesman don't dress so well. How may bankers have to jump start a car and walk around in the elements all day? If a dealership wants their salesman to dress like professionals maybe they should be treated that way or at the very least paid like one. I want everyone to think real hard and tell me the last time the pay plan at your local dealership was changed in favor of the salesman? When all is said and done the salesman survives all and is the last one standing.  Like a cockroach after a nuclear war.

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