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Jared Hamilton
From: Jared Hamilton
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Stanley Esposito

Stanley Esposito Sales Consultant

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The Gap In Email Success - Part 3

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I am looking for advice. There are many pros here on Driving Sales so I am hoping to get some input. As most of you know I sell cars for a large dealership. My question is when do you endorse the back end? Do you bring up the products during the sales process? Many places suggest you take the customer through service to meet an adviser. Do we get into warranty wheel and tire etc? Do we sell the car first? I have my own answer but I would like to withhold it to see what people on this sight think. Thank you in advance for your input! I am hoping to hear from people around the US with suggestions. My back end average is down over the last three months. I sold a lot of cars during that time. Cash for clunkers was in the mix. Do you think the clunker people hurt the averages? It seems like there was many bargain hunters out there who had old cars. People with 10 to 15 year old cars keep them because they had few problems are they the exception? So my question is, When do we start talking up the back end?

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