We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We all must remember, nothing happens in our economy until something is sold!!! The selling of goods and services is the driving force behind our economy. Taxes are collected when something is sold, providing the funds necessary for Government Services. Ideas are just dreams until those products and services on sold in the market. Factories and their production have little purpose without the salespeople needed to move that merchandise. Each American’s paycheck is affected by the efforts of those people in the sales careers. Don't believe me? Check it out for yourself. Look at all aspects of the world wide economy and you will discovery that financial aspects can be traced back to the buy and selling of products and services.
Sales are often a misunderstood profession. In fact, Automotive Sales Staff often endure being called lot lizards or sleazy car salesmen. It some ways, salespeople are part of an exclusive club. Salespeople have the freedom to determine their income based on their drive and actions. Salespeople have the choice to impact people's lives for the better or stand on the sidelines and do nothing. Salespeople drive their own dreams, goals and accomplishments. Sales is a noble profession that should not be underestimated as a powerful career that has the power to affect more than just the salesperson.
Here is a look back in history to the important role that salespeople have played in the establishment and growth of America:
A salesman discovered America. Christopher Columbus was an Italian in Spain with only one prospect to call on. If he missed the sale, he would have to swim home. Once aboard ship, he really had to "sell" in order to sail. He kept saying to the sailors who had become weary and with mutiny on their minds, "It's just around the corner or over the horizon, let's sail one more day!" Then that one day came with an excited call from the lookout, "Land ho!" and the most profitable sales call in history came to a close.
A salesman established America. George Washington had to persuade the Colonists to leave their homes, farms, businesses, shipbuilding activities and fur trapping to go to war against the most powerful nation on earth. His sales pitch was a tough one. If they won there was no financial gain but they would be free of the English tyranny. If they lost, they would be hung as traitors.
A salesman freed Americans of all race and creed. Abraham Lincoln was known as the great emancipator. Despite unpopular views and opinions, he stood and proclaimed that America was the land of the free for all people. This stand brought a nation into civil war and many lost their lives, but their lives were not in vain for the price of freedom is not free. Americans today enjoy great civil liberties and freedoms because of one man's proclamation coupled with the blood and sweat of those men willing to making the ultimate sacrifice.
A salesman gave Americans a dream of progress. Martin Luther King Jr. delivered a speech that became a pivotal turning point in U.S. history. His thoughts and opinions were not popular and were considered not acceptable at the time. He stepped on to that podium and shared his dream…the American Dream, which is now carried on by citizens and future citizens of The United States of America.
Salespeople, including Automotive Sales Staff, be proud of your noble profession as your continue to usher this Great Nation from our financial woes. Each salesperson is a single voice, but together a sales force is a deafening crowd. Find that soap box, stand up, be heard and flex your political and economic power. Salespeople have kept this Nation alive during the great depression and will continue to move it forward in every economic downturn.
Copyright © 2014, Stephanie Young All rights reserved.