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Stephanie Young

Stephanie Young VP of Sales and Marketing

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Part 1: Automotive Recruiting Tips for Attracting Young Talent

65a88bd85a1ca62a4656fc090873e670.jpg?t=1One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay plans.

Dealers who can make a paradigm shift in their employment focus have a tremendous opportunity to attract and build the careers of the Generation Y talent available in today’s employment pool.  The answer to this automotive sales staff recruitment challenges lies in the need to shift employment efforts, to match the practices of companies that are successful at attracting new graduates.  Like it or not, change is inevitable for survival. Change and how it is handled is often a determining factor to success. Ultimately, a dealership’s success is about giving someone the tools they need to build their own success.  Hiring, training and motivating still comes down to the leadership and how much responsibility leaders will take for the ones they hire.  In order to attract a youthful automotive sales staff, you should consider creating:

  • Transparent recruiting processes
  • A focus on quality of life
  • Income stability
  • Innovative technology based dealership sales training

Automotive Recruiting Tips for Attracting Young Talent Part 2 will cover the details of each of these points.

 

The Manus Group Stephanie YoungAbout the Author

Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. Stephanie is also the current Ms. Florida Forestry Queen, promoting her platform encouraging young woman to pursue their interests in STEM field careers.

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Copyright © 2014, Stephanie Young All rights reserved.

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