We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
One of the retail automotive industry’s greatest challenges is attracting educated and young talent. Most career seeking university graduates overlook the automotive industry when considering employment. Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay plans.
Dealers who can make a paradigm shift in their employment focus have a tremendous opportunity to attract and build the careers of the Generation Y talent available in today’s employment pool. The answer to this automotive sales staff recruitment challenges lies in the need to shift employment efforts, to match the practices of companies that are successful at attracting new graduates. Like it or not, change is inevitable for survival. Change and how it is handled is often a determining factor to success. Ultimately, a dealership’s success is about giving someone the tools they need to build their own success. Hiring, training and motivating still comes down to the leadership and how much responsibility leaders will take for the ones they hire. In order to attract a youthful automotive sales staff, you should consider creating:
Automotive Recruiting Tips for Attracting Young Talent Part 2 will cover the details of each of these points.
About the Author
Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. Stephanie is also the current Ms. Florida Forestry Queen, promoting her platform encouraging young woman to pursue their interests in STEM field careers.
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