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Stephanie Young

Stephanie Young VP of Sales and Marketing

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Don’t Tarnished Your Brand with Bad Recruiting

f9e9624f69989be7e58c26831a6f67cf.jpg?t=1DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting campaigns.

According to two recent studies from the ADP Research Institute:

  • While 46% of recruiters think job-applicant tracking “works well,” only 16% of job-seekers feel the same.
  • 60% of job-seekers are frustrated over the lack of quality positions, while 52% of recruiters have a similar complaint about the quality of applicants.
  • 73% of job-seekers would prefer at least weekly communications throughout the application process and 58 % of applicants believe a reasonable time between an initial interview and job offer is one to two weeks.

In most markets, those seeking jobs are also those buying your goods and services.  So how can companies work smarter and not harder while navigating changes in the recruiting process resulting from shifting age demographics, new technology tools and the move toward a consumer-style job-seeker experience?

A resourceful company should use a recruiting campaign to enhance their brand and expand their customer experience, while sharing their favorable company culture with their candidate/consumers.  Smart companies can also enhance their talent pool for future opportunities and deploy metrics to ensure they are creating positive candidate/consumer experiences.

My next blog will feature the details for strengthening your brand image while recruiting talent in “The Recruiting Campaign-Brand Image Correlation”.

The Manus Group Stephanie YoungAbout the Author

Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. Stephanie is also the current Ms. Florida Forestry Queen, promoting her platform encouraging young woman to pursue their interests in STEM field careers.

If you like this blog, please share with others and connect with Stephanie on Facebook, LinkedIn and Google+

Copyright © 2014, Stephanie Young All rights reserved.

Chris Halsey
Most people think a brands is just a logo and some consistent marketing materials but it is also the cultural of the business, their impact on the community and most importantly the people who represent it. Everyone in a company is a brand ambassador ALWAYS! People can make or break a brand and recruiting plays right into that. Great article Stephanie.
Stephanie Young
Agreed, Chris!!! Agreed!!!! Thank you for your comment. This past year, I have had the opportunity to be of service to the Citizens of the Great State of Florida and the Florida Forest Service as Ms. Florida Forestry Queen and role model. It has been a great experience in reminding me that people are watching what I do and I have an obligation to be a good citizen. I think we forget how much what we do, say or share can impact others.
Grant Gooley
Let the bad recruits go work down the street and ruin their business ;)
Stephanie Young
LOL....Grant, you might be on to something. : )

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