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It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering “ What do you want from me?” or “What are you selling?” I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.
We already understand that a single loyal customer is worth more than a hundred hot sales leads. Most business also embrace the concept that brand reputation goes beyond a logo and into the experience of consumers and their subsequent emotions. So how can businesses train their sales and management staffs to move beyond the transactional relationship and into a partnership with client opportunities or a Human to Human (H2H) relationship?
Here are six strategies to bring H2H concepts to your sales and management teams:
Be the individual and the organization that encourages mutually beneficial relationships. Let your consumers perceive your intentions as a desire to see everyone succeed over the need to close the sale.
About the Author
Stephanie Young is the Vice President of Sales and Marketing for The Manus Group, where she is an active blogger, social media contributor and spokesperson for one of the nation’s leading automotive recruiting and training firms. Stephanie is a former Forestry Queen and still continues to promote her platform encouraging young woman to pursue their interests in STEM field careers.
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