We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
What do I have to do to develop a great sales team?
An ideal sales team of veteran salespeople would allow each dealership to maximize revenue. In reality, sales departments experience a high level of turnover. As a result, there is no easy answer to this question.
Focusing on what we can’t control while ignoring what we can is a pathway to frustration and declining success. Fearing turnover is no excuse for not investing in training your sales staff. A sales force influencing your income pipelines without intensive training is something to fear. Smart businesses accept that some turnover is inevitable and still provide proper training.
The practice of “On the Job Training” where a salesperson shadows existing staff is not effective. Most people cannot absorb skill sets visually and improper training also leads to higher turnover rates.
Effective training for salespeople does not have to be a complicated task. The key is to provide your people with tools that will foster and encourage success. Experiencing success on the job increases longevity.
Key Ingredients for Successful Sales Training