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Jared Hamilton
From: Jared Hamilton
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Stephen Cravens

Stephen Cravens Marketing Director

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Evaluating Employee Productivity

 

When inbound call measurement became popular a few years ago, managers were amazed at the insight it offered on their staffs' productivity. Often times, employee performance improved simply because people knew that their calls were being monitored. Managers sought to install the same level of accountability to the telephone calls that were being dialed out, so we developed a solution that brought call measurement to outbound calls. 

Last month we had a couple of customers that used over 30,000 minutes through our outbound system. Since it would be nearly impossible for a single manager to analyze that many calls individually, we rolled up our sleeves – building out additional reporting modules to provide a nice overview of activity by each employee. 

The data we reports on shows a breakdown of how many calls each employee handled and how many calls each employee placed. You can now observe whether John Doe is going through on Friday afternoon and trying to place an entire week's worth of calls. 

This new functionality was built at the request of an auto dealership in Texas that was looking for a quick and easy way to summarize whether or not its sales staff was hitting quotas. As always, we appreciate suggestions and requests from customers who are using Century Interactive as their call measurement provider! www.centuryinteractive.com

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