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Call tracking and analytics helps your business go beyond traditional clicks and impressions to get a true picture of your marketing ROI by measuring the calls delivered from your advertising campaigns. Call tracking tells you exactly which ads, campaigns and channels are bringing in calls, and which aren’t – so you can optimize your media budget, while continuously testing new lead generation tactics.
Call tracking provides access to your phone leads in real-time via call reporting that including recordings, caller ID, duration, ad source and more. These detailed, timely reports empower you to improve your advertising performance, as well as get a better handle on your leads. Imagine checking your phone leads as easily as you do email.
Century Interactive even offers a system of reviewing all tracked calls in order to separate out sales prospects from non-prospects through our human review system called Humanatic. The system sorts your sales calls to ensure that your business manager has quick access to incoming phone leads. No more wasting the time of high paid staff to review low-value calls; we do the filtering for you. Humanatic allows sales managers to quickly identify the most critical phone leads coming into their businesses, allowing them to deploy their time most wisely.
Easy access to call recordings mean that you can implement a sales coaching program to improve your call call handing skills, which is a critical factor in the success of ensuring satisfied customers and generating new leads. It is imperative to know that your staff is handling each prospect or customer professionally. Use call recordings to efficiently help you reduce training time and increase your lead revenue.
Century Interactive gives you all of the tools to capitalize on your marketing efforts, so that you can deploy your resources as efficiently as possible. Don’t let another lead pass you by.