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Stephen Cravens

Stephen Cravens Marketing Director

Exclusive Blog Posts

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

The Case for a Simplified Service Invoice

The Case for a Simplified Service Invoice

As a service advisor, one of the most consistent complaints I ever received was not about fixed first visit issues, nor was it about being overpriced. …

Never Miss Another Lead

Call tracking and analytics helps your business go beyond traditional clicks and impressions to get a true picture of your marketing ROI by measuring the calls delivered from your advertising campaigns. Call tracking tells you exactly which ads, campaigns and channels are bringing in calls, and which aren’t – so you can optimize your media budget, while continuously testing new lead generation tactics.

Call tracking provides access to your phone leads in real-time via call reporting that including recordings, caller ID, duration, ad source and more. These detailed, timely reports empower you to improve your advertising performance, as well as get a better handle on your leads. Imagine checking your phone leads as easily as you do email.

Century Interactive even offers a system of reviewing all tracked calls in order to separate out sales prospects from non-prospects through our human review system called Humanatic. The system sorts your sales calls to ensure that your business manager has quick access to incoming phone leads. No more wasting the time of high paid staff to review low-value calls; we do the filtering for you. Humanatic allows sales managers to quickly identify the most critical phone leads coming into their businesses, allowing them to deploy their time most wisely.

Easy access to call recordings mean that you can implement a sales coaching program to improve your call call handing skills, which is a critical factor in the success of ensuring satisfied customers and generating new leads. It is imperative to know that your staff is handling each prospect or customer professionally. Use call recordings to efficiently help you reduce training time and increase your lead revenue.

Century Interactive gives you all of the tools to capitalize on your marketing efforts, so that you can deploy your resources as efficiently as possible. Don’t let another lead pass you by.

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