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Stephen Cravens

Stephen Cravens Marketing Director

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Never Miss Another Lead

Call tracking and analytics helps your business go beyond traditional clicks and impressions to get a true picture of your marketing ROI by measuring the calls delivered from your advertising campaigns. Call tracking tells you exactly which ads, campaigns and channels are bringing in calls, and which aren’t – so you can optimize your media budget, while continuously testing new lead generation tactics.

Call tracking provides access to your phone leads in real-time via call reporting that including recordings, caller ID, duration, ad source and more. These detailed, timely reports empower you to improve your advertising performance, as well as get a better handle on your leads. Imagine checking your phone leads as easily as you do email.

Century Interactive even offers a system of reviewing all tracked calls in order to separate out sales prospects from non-prospects through our human review system called Humanatic. The system sorts your sales calls to ensure that your business manager has quick access to incoming phone leads. No more wasting the time of high paid staff to review low-value calls; we do the filtering for you. Humanatic allows sales managers to quickly identify the most critical phone leads coming into their businesses, allowing them to deploy their time most wisely.

Easy access to call recordings mean that you can implement a sales coaching program to improve your call call handing skills, which is a critical factor in the success of ensuring satisfied customers and generating new leads. It is imperative to know that your staff is handling each prospect or customer professionally. Use call recordings to efficiently help you reduce training time and increase your lead revenue.

Century Interactive gives you all of the tools to capitalize on your marketing efforts, so that you can deploy your resources as efficiently as possible. Don’t let another lead pass you by.

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