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Stephen Jackson

Stephen Jackson COO

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No Keys...Push to Start!

848219ccbfeaac4ebcc122d3e863d000.jpg?t=1Change is a vital part of the dealership and any business, whether it is a new product or process. Change will always be occurring. People fear change, but it’s the ones that fear change that can never move forward and be more productive. There are no keys, it takes you the manager to push the product or process. Let’s look at three ways we can make implanting something new easier.

1. Weaken the Old Process 
As a manager you may buy a product because you feel it is the best solution out there for a particular problem. You often times forget that your employees are not buying the product and may not see the problem the same way you do. When launching a product you need to proactively weaken the strength of the old process or product that was in place while at the same time strengthening the new product or process standard.
Your employees need to see a reoccurring theme that this product is here to stay and this is why. Make sure your employees truly know and understand why you are going with this product and the purpose. Don’t leave this part up to just anyone; make sure it is you as the higher up letting your employees know the direction you are going and why.

2. NO Hefty Training Manual
The title says it all on this point. It is very easy to get lost in the bells and whistles of a product, but you need to take a step back and think to yourself “how hard would this be for my staff to learn and utilize?” Applications that you look at these days should require minimal training and still be able to deliver great results. You not only want your customer to think your technology at the dealership is user friendly but you also want your staff to think the same.

3. Listen to Staff Feedback
The most important step is listening to your staff’s feedback on the product. This is so important because this step gives your staff a voice, and the feeling that they are a very important part of the new process or product working. When the staff starts to give their feedback they will start to feel more ownership of the new process or product. You yourself may even gain some insight on how to make the process better.

“To improve is to change; to be perfect is to change often.” – Winston Churchill

About Stephen Jackson:

Stephen has consulted on the fixed operations side of the automotive industry for 5 years and has brought insight to products and processes within dealerships. He believes there is no substitution for great management but a simple process change can make a good manager become great.

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