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Jared Hamilton
From: Jared Hamilton
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stephen webb

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Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

NEW TECHNOLGY TO DRIVE YOUR DEALERSHIP TO THE TOP stevescars.com

 I sold my first car for profit in 1969 .  I was 18 years old and getting ready to ship out for Vietnam.  I served in the United States Navy as a recruiter for 16 years in San Francisco and San Jose the heart of Silicon Valley.   I learned from the Navy sales and closing the deal.   I was successful in my field and realized this could be transferred over to civilan life and with a extra tool social media.   I have witnessed many dealerships closing their doors and many of the older dealers refusing to even try internet sales or marketing.   The basics of a successful website using seo, key words, etc cannot be overstated.  The following is an example of two car dealerships:    LOT #1   This dealership has been in business for 25 years and has a steady flow of customers.   However, the customer base is not expanding and the dealership feels that walk'ins and expensive newspaper ads are the answer to their marketing plan.  They markup vehicles and shoot for a 1000. to 4000 profit per unit.

LOT #2  The dealership has only been in business for 5 year.  The dealership has 1/2 the number of salespeople as lot #1 seldom uses expensive newspaper ads, continues to build a new younger customer base using social media, websites, and a  monthly newsletter.  Markup on vehicles $1000. -$2000 sells 4 times the number of units per month as Lot #1 at a lower cost with less manpower.   

The question I have for you which lot is yours #1 or #2 :  The car business is headed in the same direction of ebooks:  5 years ago you could not buy a new book for less than 19.95 now you can buy a kindle edition for .99.  Dealers are going to have to lower cost make less profit but be more customer friendly and sell more units to survive.

 

I have leaned that in order to reach your customers a website is not enough.  I use tweeter, operate a blogspot, and recently started promoting my dealership through the new photo sharing site pinterest.  The idea behind social media is that a few contacts from each source will convert to sales at the end of the month.  The dealership website might stir interest in your inventory but your blog or your tweet might close the deal. 

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