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Jared Hamilton
From: Jared Hamilton
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Steve Humphries

Steve Humphries Founder & CEO of AutomotiveOnly.com

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Fix Your Digital First!

Let’s face it, Digital Marketing is now the engine that drives dealership sales. I’m not saying that it’s just Digital, but if your Digital is broken, no matter how much you spend on Traditional it doesn’t matter. Fix your digital first!

What do I mean by broken?   We see web sites that don’t have Social Media icons.  In fact many dealers do not even have FB, Twitter, YouTube or Google+ Accounts and if they do do in most case they are not current and have no consumer engagement.  We see links that go nowhere, no scrolling new car specials, no lease payments, etc.  We see dealers that their competitors are buying their name through paid placement, not to mention horrible organic management.  We see dealers with multiple bad reviews across many of the review sites.   And, we find these issues more often that not.

Let’s take a closer look at “Digital” and what is included.  It’s Web Site Management, Pay Per Click, SEO, Semantic SEO, SEM, Social Media Management, Reputation Management, Email marketing, etc.   A wide variety of areas, but that are all tied together in the day-to-day marketing of your dealership. Over the past several months we have seen dealers concentrate exclusively on Digital in a systematic organized manner and move the needle dramatically, which is not surprising based upon the research we have all seen and rehashed.

I have a dealer friend that owns a fringe Dallas CDJ store that in the past 12 months cut out all of his traditional media (print, radio, TV, direct mail) only keeping his local cable budget.  He decided to make as he calls it “a very serious and concentrated effort on digital”. He event went to the extent of installing a $30,000 photo lab so that every picture of each car that his lot is perfect and consistent (he takes 33 pictures of each vehicle). He took his digital budget from $15,000 a month for $40,000 a month (all in). The result: 10,000 web site hits a month and over 200 calls a day to his BDC – which has translated into 175 New and 150 Used in a town 45 miles from Dallas!

We have a Chevy Dealer that went from 90 to 120 units in less than 90 days and the only thing he changed was his digital.

We are not advocates of what my CDJ dealer friend did, as we firmly believe that a good mix of traditional and digital is the answer.  What kind of mix is yet to be determined, as it varies store to store and market to market.  However a good rule of thumb would be 40% Digital and 60% traditional, if you have the budget to do so.  But if not, the old adage “Be Big Somewhere” is applicable – in other words DOMINATE DIGITAL.

We are half way through the year, and if you are not pleased with your stores performance maybe it is time to take a good look at your Digital efforts.  We can do a complete evaluation of your Digital footprint including Web Site (links, back-links, functionality), SEO, SEM, PPC, Social Media and Reputation Management at NO-CHARGE.  We will do this via a web-call with our digital experts showing specific examples (screen shots) of your areas of vulnerability.  And, we can have you up and running in less than 72 hours.

Q Marketing Group is a full-service marketing agency that provide best-in-class digital services through Q Digital Group (www.qdigitalgroup.com).  Our services are in top dealers, including the #1 Nissan and #1 Hyundai stores in the USA.

Timothy Martell
Its always interesting when someone positioning themselves as an expert expounds advice that they themselves do not implement. Steve, I happen to agree 100% with what you are saying here. But its hard for a dealer to take you seriously when your digital marketing company is not doing these things for itself! Steve, you have to practice what you preach if you're going to have any credibility in the community here. http://marketing.grader.com/report/qdigitalgroup.com 1) You cite dealers don't have social media icons on their site, neither does Q-Digital 2) You say some dealers don't even have a FB, Twitter, etc. Where is Q Digital's FB page? 3) You cite horrible organic management. You sell SEO as a service but you don't use an SEO strategy for your own website: http://marketing.grader.com/report/qdigitalgroup.com#seo Then you close your article by turning it in to a pitch for services. Look, I have no problem with a business trying to make a living. I'm a vendor in the same space as you. But this is the kind of crap that gives SEO companies a bad name. You can't just regurgitate what every good digital marketing agency says without any substance to back it up. And what I can't understand is that you have know for some time that this was the case when you were caught doing the same kind of pitch on ADM. If you're going to make a go at this thing then don't you owe it to yourself - your company - your clients - to back up your words with substance? Hell, I'll be the first one in your corner saying job well done if you do. There's more than enough business out there for all of us. But right now, you're a cliche - "those who can't do..." So do us all a favor before you write another pitch article. Take your own advice and FIX YOUR DIGITAL FIRST!
Steve Humphries
Tim, I appreciate your thoughts and comments. However, It's obvious that you are a competitor and have an agenda as evidenced by your comments and attempts to discredit my company at this site and others. Let me first say that our services are in top high volume franchise and independent dealerships including the #1 Hyundai Store and #1 Nissan Store in the US. Being in your position, you should know that the practices and procedures of marketing a dealership to the public are quite different than the marketing of an agency to dealers (B2B vs Business to Consumer). We've never had a dealer tell us they don't want to do business with us because Q Digital does not have a Facebook page. As and agency, you should know, the only thing that matters is the job you do for your clients and the referrals you get as a result thereof. A dealer wants one thing - results! And that's what deliver over and over across the country day in and day out. With all due respect you should be focusing on your business and not mine.

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