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From: Jared Hamilton
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Anthony Greenhalgh

Anthony Greenhalgh Director of Marketing & Sales Operations

Exclusive Blog Posts

Aligning the Digital Retail and Showroom Experience

Aligning the Digital Retail and Showroom Experience

Has your dealership changed its sales processes in the last year due to COVID-19? The pandemic has accelerated many changes out of necessity, but now the q…

Seamless Success: Sales and Marketing Integration

Seamless Success: Sales and Marketing Integration

I answered my phone and greeted the BDC Manager we’ve been training at one of our client’s stores. BDC Manager: We have started getting a bu…

Eight Cylinders of the BDC: Customer Experience

Eight Cylinders of the BDC: Customer Experience

In the ever-changing automotive industry customer service is your only constant value proposition. All customer interactions matter. Cu…

Take Your Dealership's Social Media to the Next Level

Take Your Dealership's Social Media to the Next Level

Is your dealership having trouble growing its social media presence? You're not alone. Car dealers aren't exactly known for having a large followin…

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

WEBINAR RECORDING - Connect: The #1 Phone Metric Dealers Need to Prioritize

In today's webinar, we had a great discussion with Jake Wilker, Sales Director and Judson Jones, Account Executive from Car Wars. They share…

Dealers Continuing to Improve Key Metrics Using Recon Software

PALO ALTO, CA, April 16, 2021 –  Rapid Recon today released its latest update on dealers’ progress toward improving their key reconditioning performance metrics.

From May 2020 through March 2021, users of this speed-to-sale software reduced their Average Days in Recon (ADR) performance by 25% and their Time to Line (T2L) execution by 11%.

“Most revealing in this continued improvement is these dealers made these gains despite the pandemic slowdown and the current remarkable demand for used cars. The data show that these dealers continue to get cars sale-ready fast to meet this record demand,” said Anthony Martinez, Rapid Recon Director of Client Services.

These improvements translate into two days’ faster reconditioning, which at NCM Associates’ $40 per day per car holding cost average means an extra $80 per vehicle in gross margin. Across 100 vehicles, the gain is $8,000.

ADR measures from when recon staff first start work reconditioning a vehicle until all steps are completed from mechanical to photography. T2L is a total count of days, from vehicle acquisition through ADR until the finished car is released as sale- and delivery-ready. The T2L best practice is five to seven days.

ADR speed is increasingly important as online selling stimulates more sales from cars still in recon.

Martinez identified three characteristics exhibited by dealers improving these critical performance metrics:

  • A commitment to continuous improvement of processes by which they bring used cars to sale-ready status more quickly.

 

  • A consistent focus on using the software to identify and remove approval delays and create real-time communications and information sharing among crucial fixed and variable operations personnel, from lot tech to dealer principal.

 

  • Aggressive reach-out and interaction with Rapid Recon’s Client Services team, including virtual and onsite performance management recon experts for an in-depth consultation, process and performance reporting and analysis, and shared best practices.

 

Rapid Recon is the No. 1 best-selling reconditioning software, enabling automobile dealerships to maximize used car sales and profitability by improving speed to sale of their used car inventory. www.rapidrecon.com

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