by Dennis McGinn, CEO, Rapid Recon

Lots of folks suit up to look the part. But, unless the general manager of your dealership looks the part and plays that role hard, your dealership won’t be great.

And it’s a different GM needed in this unusual market.

Playing to today’s tune requires hands-on GMs who following the metrics your business spins out. And knows them personally and analyzes them deeply. It’s in these metrics that the health and opportunities fundamental to the dealership are found.

In this market, a GM who delegates knowing the numbers isn’t the right GM. Things move too fast to wait for others’ understanding and then reporting.

Like a good controller, the GM protects your assets. About used car inventory, the GM who intimately knows the numbers here and their relationship to your market, the auctions and consumer trends keeps the wheels on and the boat afloat — and the best ones also lead the charge.

A great GM knows what’s going on. He or she is as familiar with the systems you use to manage inventory, reconditioning, pricing, and marketing as anyone else in the store. Moreover, the just described GM understands today’s dynamics – knows that a customer is won or lost in seconds, depending on quickly and accurately you can build value and trust in the car they want to buy.

GMs with these skills know how to sell in this market 150 used cars from an inventory of no more than 60.

Vehicle reconditioning is a complex part of your business.  Recon workflow software has simplified much of the recon process by making it trackable, accountable and readily transparent to identify bottlenecks and delays instantly. But in this unusual market, a GM needs to take an active, responsible role in keeping reconditioning able to meet today’s fast turn, quality recon market.

Is your GM right for this upside-down market? Find out here: www.rapidrecon.com.