Car Dealers have been telling consumers for years that a deep focus on the cheapest price is not actually in their best interests, and now it appears they may have been right in more ways than even they thought.

The past decade has seen the rapid growth of websites with widgets and algorithms designed to show car shoppers just how little they may be able to spend on a vehicle. Using this information, the consumer typically then begins searching online listings where they often apply a “Lowest Price First” or “Best Deal First” filter hoping to find that special bargain. Well, no good business just sits around hoping that they can acquire more customers, they are actively thinking of the next way to do it and as we know, some are more creative than others.

Somewhere, someone got the idea that if everyone is looking for the cheapest price, and every listing site out there is designed to show it to them, then be the cheapest! Of course, I don’t mean the cheapest car, I mean the cheapest listed price. What they appear to be doing is putting in 1$ in the “Listing Price” and then at the top of the vehicle description they are declaring that the 1$ is their dealer fee or down payment or something justifiable of the move. If the software starts picking up that your 20k car is listed for 1$ they are bumping up to the Down Payment or Monthly payment amounts.

The bigger question for both dealers and consumers is what effect this trick is having on the pricing tools people are using to then negotiate against a seller? Are these tools able to catch these prices when they scan the internet every day? If they are, how? If they are not, why continue to use them to rate sellers prices?

Why are people falsely listing items they are selling as "free" on Facebook Marketplace?
Answer (1 of 2): > Why are people falsely listing items they are selling as "free" on Facebook Marketplace? Luring in…www.quora.com

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