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Steve Santospago

Steve Santospago Car Guy

Profile

Name: Steve Santospago
Title: Car Guy
Company: Not Available
Phone: Private
Location: Private , Private
Summary:
About my Dad- Steve Santospago He's been in a few differing automotive & orher kinds of businesses. Dealer Principal, floor scrubber and all the other jobs under the roof. He's worked in the consumer goods, branding & merchandising industry. He has a lot of experience in the SaaS development and reputation management industries too. You'll see his work as a contributor in various trade related journals and blog sites too. He works in Sales for a Marketing company now- In his spare time he teaches me about it all. He takes night classes and coaches my soccer teams--

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Blog Posts

Why Do Car Dealers Need to Market Online?

Why Do Car Dealers Need to Market Online?

The inevitable question - Why Do Car Dealers Need to Market Online? Like every other business, auto dealerships have turned to online marketing to get m…

Sanity for Safety Recall Madness

Sanity for Safety Recall Madness

First-of-Its-Kind Reference Guide and User’s Manual from AutoAp Addresses ‘Cancerous Grave Risk’ Overwhelming Auto Industry BEAVERTON,…

Use Data to Improve the Customer Experience

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be used to drive action a…

The Power of Artificial Intelligence (AI) is about augmenting NOT replacing

The Power of Artificial Intelligence (AI) is about augmenting NOT replacing

While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the reality is that Artificial …

Why Buy In is Important When Adopting New Technology [VIDEO]

Why Buy In is Important When Adopting New Technology [VIDEO]

Account Manager Mike Correra shares why staff buy-in is vital to success when adopting new technology.  …

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