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Steven Richards

Steven Richards Chief Architect

Profile

Name: Steven Richards
Title: Chief Architect
Company: DrivingSales, LLC
Phone: Private
Location: Private , Private
Summary:
Software architect, programmer, and all-around geek.

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Blog Posts

And the Father of the Sale is . . .

And the Father of the Sale is . . .

It’s ACCOUNTABILITY, not “Attribution”, for advertising.  Advertising vendors, agencies, verifiers, and consultants are all aflut…

Holiday Call Volume

Holiday Call Volume

An analysis by call tracking and analytics platform CallRail has revealed that call volume to businesses on both Black Friday and Cyber Monday more than do…

Managing Corporate Reputation is All About Responding to Feedback

Managing Corporate Reputation is All About Responding to Feedback

From cheating on emissions tests to raising the price of life-saving medicines to sexual harassment of employees to signing customers up for fake accounts …

Making the Case for Texting Consumer Recall Notices

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means…

The “Geek” Mythology of the “Suit Rack” Car Sale

The “Geek” Mythology of the “Suit Rack” Car Sale

To some vendors and industry critics, dealerships are so “in the way” of the consumer with our Road to the Sale, right? We hear that, loud and …

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