We exist to build the business of our clients', period. The recommendations we make to them would be the path we would follow if we owned their company. We never sacrifice integrity. What most clients expect from us is great campaigns, with a spark that ignites sales and the staying power to build enduring brands. Creativity is at the top of our priorities. We strive to always be a step ahead of the competition and the line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.