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Tabitha Flythe

Tabitha Flythe Marketing Manager

Exclusive Blog Posts

Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

Dealer Authority Launches New Facebook Advertising Solution For Car Dealers

DAYTON, OH - Dealer Authority has launched a new Facebook Advertising solution to their digital marketing mix called Drip Marketing. Drip Marketing was created for automotive dealers that wish to re-engage the traffic that leaves their dealerships’ website without performing any type of conversion action. This can include click-to-call, click-to-text, and lead form fills. Drip Marketing was created to target those customers with a series of Facebook Ads during their daily scrolling that would drive consumers back to the dealership's website for another opportunity to convert, and ultimately schedule a test drive to purchase a vehicle.

Drip is implemented through a series of “if/then” actions, based on the behavior of each shopper. This solution compels new and used car shoppers to take the next step towards conversion through a series of customized Facebook Ads. If a customer does not convert here, Drip activates by compelling the undecided shopper using a dealer’s “why buy” message through video. Depending on what percentage of the video the customer views, they may then be served with an incentive of the dealership’s choosing sealing the deal for a final sale.

To celebrate the release of this new solution, Dealer Authority will be holding a Facebook Live Launch on November 20th, at 3:00 PM eastern standard time, to discuss the solution and answer any questions that the public may have. To join the Facebook Live event, head to Dealer Authority’s event on Facebook, or reach out to Marketing Manager, Tabitha Flythe, at tabitha@dealerauthority.com.

Dealer Authority is a Dayton, Ohio based digital marketing agency specializing in the automotive industry. Their solutions include search engine optimization, pay-per-click, and social media management. For all press inquiries, please contact Tabitha Flythe (contact above).

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