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Jared Hamilton
From: Jared Hamilton
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Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

 

Obama man of strategy, everything executed so well. But, one of the most obvious things that he proved, is the power of the internet.

No one has been able to move the younger generation better than he has. With him having so many young internet savvy supporters he was able to take the internet by storm and stream his message to millions 24/7 by having that strong presence online. For those that may disagree: If you did not see those ads then guess what you weren't the target market.

I have said over and over again your car shopper is not that same shopper 10, 5, or 3 years ago and I know all of my fellow internet marketing guru's can co sign my thoughts. You have the biggest proof right here in this history making event  that shows you the power of the internet.  My generation the generation right behind me are accustomed to this way of getting information, and that's not going to change. Their not going to suddenly start reading the newspaper or stop listening to XM or Ipods and Mp3's in the car and go back to the radio.  So right now we all know budgets are tight, but that doesn't mean close your doors until this storm passes. When you are looking at your budget and evaluating your marketing strategies the last thing anyone should be cutting is the internet.  You might as well consider yourself cut off from the world. If you're not closing the door to your dealership then why would you close the door to your digital dealership?  And  trust me I'm not telling you to spend more, but simply reallocate. It was nicely stated in a blog last month, you have 90% of car shoppers online searching for what you may have on your lot. So just ask yourself do you still choose to keep that door closed and fish for car shoppers the old fashioned way? If you are still thinking that then it's definitely time for "CHANGE!"

 

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