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Jared Hamilton
From: Jared Hamilton
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Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

 

Obama man of strategy, everything executed so well. But, one of the most obvious things that he proved, is the power of the internet.

No one has been able to move the younger generation better than he has. With him having so many young internet savvy supporters he was able to take the internet by storm and stream his message to millions 24/7 by having that strong presence online. For those that may disagree: If you did not see those ads then guess what you weren't the target market.

I have said over and over again your car shopper is not that same shopper 10, 5, or 3 years ago and I know all of my fellow internet marketing guru's can co sign my thoughts. You have the biggest proof right here in this history making event  that shows you the power of the internet.  My generation the generation right behind me are accustomed to this way of getting information, and that's not going to change. Their not going to suddenly start reading the newspaper or stop listening to XM or Ipods and Mp3's in the car and go back to the radio.  So right now we all know budgets are tight, but that doesn't mean close your doors until this storm passes. When you are looking at your budget and evaluating your marketing strategies the last thing anyone should be cutting is the internet.  You might as well consider yourself cut off from the world. If you're not closing the door to your dealership then why would you close the door to your digital dealership?  And  trust me I'm not telling you to spend more, but simply reallocate. It was nicely stated in a blog last month, you have 90% of car shoppers online searching for what you may have on your lot. So just ask yourself do you still choose to keep that door closed and fish for car shoppers the old fashioned way? If you are still thinking that then it's definitely time for "CHANGE!"

 

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