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Jared Hamilton
From: Jared Hamilton
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Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

 

Obama man of strategy, everything executed so well. But, one of the most obvious things that he proved, is the power of the internet.

No one has been able to move the younger generation better than he has. With him having so many young internet savvy supporters he was able to take the internet by storm and stream his message to millions 24/7 by having that strong presence online. For those that may disagree: If you did not see those ads then guess what you weren't the target market.

I have said over and over again your car shopper is not that same shopper 10, 5, or 3 years ago and I know all of my fellow internet marketing guru's can co sign my thoughts. You have the biggest proof right here in this history making event  that shows you the power of the internet.  My generation the generation right behind me are accustomed to this way of getting information, and that's not going to change. Their not going to suddenly start reading the newspaper or stop listening to XM or Ipods and Mp3's in the car and go back to the radio.  So right now we all know budgets are tight, but that doesn't mean close your doors until this storm passes. When you are looking at your budget and evaluating your marketing strategies the last thing anyone should be cutting is the internet.  You might as well consider yourself cut off from the world. If you're not closing the door to your dealership then why would you close the door to your digital dealership?  And  trust me I'm not telling you to spend more, but simply reallocate. It was nicely stated in a blog last month, you have 90% of car shoppers online searching for what you may have on your lot. So just ask yourself do you still choose to keep that door closed and fish for car shoppers the old fashioned way? If you are still thinking that then it's definitely time for "CHANGE!"

 

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