Obama man of strategy, everything executed so well. But, one of the most obvious things that he proved, is the power of the internet.
No one has been able to move the younger generation better than he has. With him having so many young internet savvy supporters he was able to take the internet by storm and stream his message to millions 24/7 by having that strong presence online. For those that may disagree: If you did not see those ads then guess what you weren't the target market.
I have said over and over again your car shopper is not that same shopper 10, 5, or 3 years ago and I know all of my fellow internet marketing guru's can co sign my thoughts. You have the biggest proof right here in this history making event that shows you the power of the internet. My generation the generation right behind me are accustomed to this way of getting information, and that's not going to change. Their not going to suddenly start reading the newspaper or stop listening to XM or Ipods and Mp3's in the car and go back to the radio. So right now we all know budgets are tight, but that doesn't mean close your doors until this storm passes. When you are looking at your budget and evaluating your marketing strategies the last thing anyone should be cutting is the internet. You might as well consider yourself cut off from the world. If you're not closing the door to your dealership then why would you close the door to your digital dealership? And trust me I'm not telling you to spend more, but simply reallocate. It was nicely stated in a blog last month, you have 90% of car shoppers online searching for what you may have on your lot. So just ask yourself do you still choose to keep that door closed and fish for car shoppers the old fashioned way? If you are still thinking that then it's definitely time for "CHANGE!"