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Jared Hamilton
From: Jared Hamilton
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Tanesha Bennett

Tanesha Bennett Director of Sales

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So you're running an Internet marketing campaign - be it pay per click, SEO, or display ads. If you're not, it's about time you got up to speed, advertising like the industry has been doing for years.

You’re probably working with a marketing/search provider that promised you the world when they sold you, and you’ve seen yourself on Google a few times.  Times are tough and your boss is asking you if this campaign’s actually working and if it’s worth the money.  I've listed a few pointers to gauge your Internet marketing campaign’s effectiveness on my personal blog. You can check out the full post here.

To summarize, make sure you do the following:

  • Set a Benchmark before you begin
  • Set reasonable, measurable goals
  • Make sure your expectations are reasonable
  • Track your progress

These simple rules will start you off in the right direction for your campaign.

If you're working with a company that hasn't gone through these points with you, talk to them about it. If they refuse to assign accountability, or cannot explain your ROI, it might be time to find a partner that can deliver the results you need.

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