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Jared Hamilton
From: Jared Hamilton
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Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…


 

So you're running an Internet marketing campaign - be it pay per click, SEO, or display ads. If you're not, it's about time you got up to speed, advertising like the industry has been doing for years.

You’re probably working with a marketing/search provider that promised you the world when they sold you, and you’ve seen yourself on Google a few times.  Times are tough and your boss is asking you if this campaign’s actually working and if it’s worth the money.  I've listed a few pointers to gauge your Internet marketing campaign’s effectiveness on my personal blog. You can check out the full post here.

To summarize, make sure you do the following:

  • Set a Benchmark before you begin
  • Set reasonable, measurable goals
  • Make sure your expectations are reasonable
  • Track your progress

These simple rules will start you off in the right direction for your campaign.

If you're working with a company that hasn't gone through these points with you, talk to them about it. If they refuse to assign accountability, or cannot explain your ROI, it might be time to find a partner that can deliver the results you need.

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