Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…


 

So you're running an Internet marketing campaign - be it pay per click, SEO, or display ads. If you're not, it's about time you got up to speed, advertising like the industry has been doing for years.

You’re probably working with a marketing/search provider that promised you the world when they sold you, and you’ve seen yourself on Google a few times.  Times are tough and your boss is asking you if this campaign’s actually working and if it’s worth the money.  I've listed a few pointers to gauge your Internet marketing campaign’s effectiveness on my personal blog. You can check out the full post here.

To summarize, make sure you do the following:

  • Set a Benchmark before you begin
  • Set reasonable, measurable goals
  • Make sure your expectations are reasonable
  • Track your progress

These simple rules will start you off in the right direction for your campaign.

If you're working with a company that hasn't gone through these points with you, talk to them about it. If they refuse to assign accountability, or cannot explain your ROI, it might be time to find a partner that can deliver the results you need.

 Unlock all of the community & features  Join Now