We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I came across this timeline of changes the major search engines have gone through over the past 10 years or so.
What struck me is that Google has been keeping it simple since the beginning – and they continue to be the dominant player online.
We can learn from this. Google is a great example of how to keep things simple. This KISS philosophy (keep it simple, silly) should also be applied to your business. Google’s success is because they concentrate on their core “search” capabilities, and don’t let themselves get distracted like their competitors do, with “overcrowding” their information. They keep their focus on what’s really important in what they provide: SEARCH.
What’s your business? What can you eliminate so that you can be focused on your most important capability?