Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Tanesha Bennett

Tanesha Bennett Director of Sales

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

 

 

As my boss pointed out in his blog, Google announced in mid-May that they’re planning to lift their ban on trademarked terms in ad copy. It was scheduled for June 15th, but I haven’t heard whether it’s officially happened or not. This is supposed to be big news, but this seems kind of like it’s happening with a whimper instead of a bang. And I think that’s because of the reasons that Todd points out here.
 
Here are the key issues:
  1. Companies like Lexus and Toyota have spent a great deal of time and money building their brands. How likely is it that they’ll let their brands be diluted by allowing others to use their trademarks without a fight?
  2. Cost per click is likely to go up if more companies are allowed to use the terms. This is mainly going to be an issue for Toyota and BMW, as they’re the brands who currently enforce their trademarks. Good for Google, maybe not so good for everyone else?
  3. Used car dealers or dealers with multiple brands to sell will finally be able to run a PPC campaign for specific inventory.
 
Nothing is cut and dried here. What do you think about the issue?
 
Me? I’ll be keeping my ears out to hear if Google changes their mind about their decision.

 

 

 Unlock all of the community & features  Join Now