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Jared Hamilton
From: Jared Hamilton
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Ted Gaines

Ted Gaines VP Marketing

Exclusive Blog Posts

The Pros and Cons of Buying Lower CR Grade Inventory

The Pros and Cons of Buying Lower CR Grade Inventory

By Curtis Sampson, Rapid Recon As the supply of Grade 4 and 5 used cars continue to dwindle, franchised dealers will increasingly turn to lower conditio…

[Podcast] Craft a Reward Structure that Motivates Your People

[Podcast] Craft a Reward Structure that Motivates Your People

In this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss the steps to creating a reward structure for your dealership that motiva…

10 Things Should Be Consider During The Inspection Of The Car

10 Things Should Be Consider During The Inspection Of The Car

Keeping track of a car is a difficult task. It is impossible to inspect a car on your own. You need to consult and discuss the entire process with one who …

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

WEBINAR RECORDING - How To Amplify Your Sales Productivity by 50-100% and Drive Greater ROI

In today's Webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. He shared some innovative strate…

Fostering Quick Decisions between Fixed and Variable

Fostering Quick Decisions between Fixed and Variable

By Keith Brice The time value of money states that a dollar today is more valuable than a dollar tomorrow. Fixed Ops managers live in the present. Their…

Reconditioning is Mining Your Inventory for Margin - Don't Walk Away From It

I read a comment recently in one of the other online forums for Used Car dealers. The poster, a dealer principal, wrote: “With reconditioning cost through the roof these days I prefer to buy as ready as possible. I feel my money is better spent on the frontline ready car..”

man walking to the exit leaving money behind himReally? Of course it’s great if you can score a vehicle where all you need to do is wash it and go, and no buyer should pass on those rare opportunities. But limiting yourself to only those gems can put you behind your competitors and leave money on the table.

If you’re shying away from vehicles that need some reconditioning because of the cost, then you need to take a hard look at your recon process. Reconditioning should be one of the most profitable parts of your operation, allowing you to acquire at lower costs and selling at higher margins. When you buy a frontline-ready vehicle, chances are that someone else has done the reconditioning, and is marking up your cost in the process.

So don't walk away from profit. Improve your reconditioning operation to become more efficient and you'll sell more cars at higher margins. Check out the full article here.

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