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Jared Hamilton
From: Jared Hamilton
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Terrence Gordon

Terrence Gordon CEO / Founder

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BDC training for 2017

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Prioritization Gone Awry

Can you spot it?  It's the sign of misplaced priorities.  That's not a Toyota.  It's a Nissan Juke.  And as you read this, it's probably still sitting proudly on the website of a very large dealer group's franchise flagship store.  

This dealer's priority was "SEO".  It wasn't usability, aesthetics, functionality, integration, or even process.  It was S - E - O.  They decided to get a website with what they perceive is the best automotive SEO company in our space.  The problem?  The website is not good.  The SEO may or may not be good, but let's assume it's great.  It's irrelevant because  this image is one of approximately 30 mistakes that I found on this dealers website - all to do with usability.

But it's ok, because the SEO is all that matters.  Right?  I feel badly because dealers have been hammered over the head with the SEO Hammer for so long, they are almost brainwashed walking around in some SERP-induced comma.  

Dealers, please...get your priorities in order.  SEO is allowed to be one of them, but putting SEO above website usability (and in this case accuracy) is putting the cart directly in the way of the horse.  

Gary Sanders
Terrence, Nice find; well not for that dealer. Dealers: I will be the first to admit the site I assist with is not perfect; but don’t let this happen to you. Get hands on with your website (it’s your name and brand). If this was the website provider fault, then this dealer was sold "oh yeah, we will set up all your specials and 1000 pages that are irrelevant"

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