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Jared Hamilton
From: Jared Hamilton
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Terrence Gordon

Terrence Gordon CEO / Founder

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Prioritization Gone Awry

Can you spot it?  It's the sign of misplaced priorities.  That's not a Toyota.  It's a Nissan Juke.  And as you read this, it's probably still sitting proudly on the website of a very large dealer group's franchise flagship store.  

This dealer's priority was "SEO".  It wasn't usability, aesthetics, functionality, integration, or even process.  It was S - E - O.  They decided to get a website with what they perceive is the best automotive SEO company in our space.  The problem?  The website is not good.  The SEO may or may not be good, but let's assume it's great.  It's irrelevant because  this image is one of approximately 30 mistakes that I found on this dealers website - all to do with usability.

But it's ok, because the SEO is all that matters.  Right?  I feel badly because dealers have been hammered over the head with the SEO Hammer for so long, they are almost brainwashed walking around in some SERP-induced comma.  

Dealers, please...get your priorities in order.  SEO is allowed to be one of them, but putting SEO above website usability (and in this case accuracy) is putting the cart directly in the way of the horse.  

Gary Sanders
Terrence, Nice find; well not for that dealer. Dealers: I will be the first to admit the site I assist with is not perfect; but don’t let this happen to you. Get hands on with your website (it’s your name and brand). If this was the website provider fault, then this dealer was sold "oh yeah, we will set up all your specials and 1000 pages that are irrelevant"

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