214 Interactive
SEO - You're Doing it Wrong!
The conversation I had with one of our clients yesterday made me inquisitive (and a little infuriated) as to what dealers are being taught in regards to automotive SEO. Everyone is on a tear to learn SEO for themselves, strategize for themselves, and implement things for themselves solely based on what they are learning from people inside the Automotive industry (hey dealers, there’s a plethora of the best SEO information in the world just outside our automotive bubble).
Our client has been with us for about a month. They wanted to talk to me about the SEO strategy they’ve implementing internally over the past 45 days or so. Their strategy was to go out and buy 50 individual domains, turn them into “microsites” and point all links back to their main domain. Meanwhile, we haven’t even broached the subject of improving SEO on their main domain. There are 1,000 things wrong with this strategy including the way they were implementing it. These microsites were literally one page deep, contained zero content, zero META information and zero value in the eyes of Google. Let alone the fact they were all the same, so there is a huge duplicate content issue (assuming there was any content).
These guys were “TAUGHT” that building as many microsites as possible and then linking them to their main website is going to increase their rankings. WRONG!
I’m angry. Not at the poor guys who had to un-learn everything they were taught at NADA, but at all the WRONG SEO information that is floating around this industry. SEO is not an art…nor is it a science. It’s proven “theory-in-practice”. But there are still SEO fundamentals that anyone who practices SEO should be aware of - especially if they are out there preaching it to innocent dealers who know no different.
That basic, simple, “SEO 101” theory is as follows: SEO YOUR MAIN WEBSITE, and for g-d’s sake please do some research outside this industry. I have posted this before, but here again is a link to an article posted by one of the leading SEO professionals in the world, Rand Fishkin. The article is called, “The Microsite Mistake”. I’ll let Rand take it from here: http://www.ecarlist.com/blog/2010/03/the-microsite-mistake/
www.searchenginewatch.com
www.SEOroundtable.com
www.sempo.org
www.SEOMOZ.com
214 Interactive
SEO - You're Doing it Wrong!
The conversation I had with one of our clients yesterday made me inquisitive (and a little infuriated) as to what dealers are being taught in regards to automotive SEO. Everyone is on a tear to learn SEO for themselves, strategize for themselves, and implement things for themselves solely based on what they are learning from people inside the Automotive industry (hey dealers, there’s a plethora of the best SEO information in the world just outside our automotive bubble).
Our client has been with us for about a month. They wanted to talk to me about the SEO strategy they’ve implementing internally over the past 45 days or so. Their strategy was to go out and buy 50 individual domains, turn them into “microsites” and point all links back to their main domain. Meanwhile, we haven’t even broached the subject of improving SEO on their main domain. There are 1,000 things wrong with this strategy including the way they were implementing it. These microsites were literally one page deep, contained zero content, zero META information and zero value in the eyes of Google. Let alone the fact they were all the same, so there is a huge duplicate content issue (assuming there was any content).
These guys were “TAUGHT” that building as many microsites as possible and then linking them to their main website is going to increase their rankings. WRONG!
I’m angry. Not at the poor guys who had to un-learn everything they were taught at NADA, but at all the WRONG SEO information that is floating around this industry. SEO is not an art…nor is it a science. It’s proven “theory-in-practice”. But there are still SEO fundamentals that anyone who practices SEO should be aware of - especially if they are out there preaching it to innocent dealers who know no different.
That basic, simple, “SEO 101” theory is as follows: SEO YOUR MAIN WEBSITE, and for g-d’s sake please do some research outside this industry. I have posted this before, but here again is a link to an article posted by one of the leading SEO professionals in the world, Rand Fishkin. The article is called, “The Microsite Mistake”. I’ll let Rand take it from here: http://www.ecarlist.com/blog/2010/03/the-microsite-mistake/
www.searchenginewatch.com
www.SEOroundtable.com
www.sempo.org
www.SEOMOZ.com
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