Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timmy James

Timmy James Chief Operating Officer

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Marketing Trends Illustrate the Importance of Video

DS1.jpg?width=400

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company, SocialBakers, reported that video posts surpassed all other types of content with the highest organic reach as well as highest fan reach. In addition, Facebook gives videos that are directly uploaded to their site more organic reach than videos shared via link from YouTube. This is in an effort to boost its own video platform. Facebook has even begun to solicit celebrities and large media companies to upload their videos straight to Facebook, rather than YouTube or other platforms.
  • Twitter recently renewed its agreement with Google to allow access to Twitter’s data stream. Since their breakup in 2011, Google has had to scrape Twitter in order to serve up tweets in search results. With this new agreement in place, Google can now index Twitter content in real-time providing more SEO benefits for Twitter content. Seeing as Twitter recently added a feature allowing video tweets, it’s entirely possible that Google could serve up your tweeted videos in real-time search results.
  • Last November, in order to deliver better video ads across its many properties, Yahoo acquired BrightRoll, a video ad delivery platform, for $640 million. One month later, they acquired Evntlive and Ptch, both of which cater to the video content industry and, according to many sources, made them the largest video platform in the United States.
  • Even AOL has been bolstering its video capabilities with the acquisition of three video marketing companies in the past 5 years –the 5Min video platform for $65 million in 2010, Adap.tv for $405 million in 2013 and, most recently, Vidible in December, for an estimated $50 million.
  • There has also been a plethora of video sharing apps emerging in the last few years such as Vine – which ultimately partnered with Twitter – and Instagram, which added a video sharing feature and was purchased by Facebook for $1 billion.
  • And last, but far from least, we have the largest player of them all – Google – which acquired YouTube way back in 2006,  and has grown it into the second largest search engine in the world. It is currently racing Apple to become the first company to be valued at $1 trillion.

 

This is just a small sample of the investments major companies are making in video. It shows the importance successful businesses are placing on video content. And, I would say, a strong belief that video content is the future. I highly doubt anyone could argue against the fact that these companies know what they’re doing, simply based on their combined net value of $1.3 trillion. If all these companies were joined into one country, this humungous sum of money would place it at number 16 out of all 194 countries in the world.

 

I’d say they know what they’re doing.

Grant Gooley
Consumers are now seeing multi-media as a "norm". Without it, your business is behind. Thanks for sharing!
Megan Barto
Great stats - the Twitter one is my favorite. :-)

 Unlock all of the community & features  Join Now