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Jared Hamilton
From: Jared Hamilton
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Timmy James

Timmy James Chief Operating Officer

Exclusive Blog Posts

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

  If there is a constant in dealerships today, it is that they need to acquire and retain high-quality employees. In this webinar, we will p…

Marketing Strategies That Worked For Our Dealership Clients

Marketing Strategies That Worked For Our Dealership Clients

In the past fifteen years, dealerships have moved an incredibly large chunk of their marketing budgets from offline to online channels. Any search rela…

3 Reasons Satisfied Customers Still Don’t Return for Service

3 Reasons Satisfied Customers Still Don’t Return for Service

Yes, CSI is important — and no doubt an effective measure of the level of engagement a dealership maintains with its customers — but satisfaction is no…

No Response?

No Response?

I am not sure what’s worse the customer reading an email and not responding or not reading your specially written email at all!  A no respons…

Top Reasons You Should Extend Your Hours

Top Reasons You Should Extend Your Hours

There are a lot of costs associated with extending hours. However, with fixed-ops being the dealer's life line and main money maker, it seems like…

Think Virtual Reality is a Fad? Think Again.

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive and required high-end computers to work.

Now, however, Sony has provided a more cost-effective way for consumers to experience VR with the release of VR glasses designed for use with the Playstation 4 game console. With an installed base of 44 million Playstation 4 owners, the glasses instantly sold out on pre-order and are still hard to acquire, which illustrates the high demand for VR experiences. This release immediately made Virtual Reality readily available for mass consumption.

But if you think 44 million is a lot, what about rolling out Virtual Reality to over 2 billion consumers?

Well, that’s about to happen!

In a recent article, Facebook’s CTO revealed a roadmap for the future of Virtual Reality. As you may or may not know, Facebook owns Oculus Rift. However, according to Facebook, their plans for the future of VR for Facebook users do not include Oculus Rift. Instead, Facebook is working on a standalone product that will make Virtual Reality glasses which are integrated with Facebook “cheaper, easy to use and highly distributed.”

The project, named StandAlone, could instantly thrust Virtual Reality into almost every consumer’s hands, transforming it into common use in all areas including conversations via messaging (both audio and video), marketing and content on Facebook’s platform. Imagine experiencing all of the content posts and marketing messages in a VR setting.

Many automakers are currently implementing or actively working on their own VR experiences. And a few already have VR content in place. Virtual Reality is here and consumers are pursuing and embracing this technology. With the cost of entry decreasing and consumer adoption increasing, Facebook’s VR glasses could instantly change the game.

Dealerships that aren’t prepared or that have not already implemented VR experiences with their inventory merchandizing may find themselves scrambling as this technology is increasingly in the hands of consumers. VR isn’t going away, and it is not a fad. It’s also not the future. It’s the now.

Are you prepared?

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