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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Pro Tips On Local SEO Marketing

When it comes to your company’s SEO, it’s always important to rank on the first page for all the terms relevant to your business. Sometimes though, it is MORE important for your business to rank highly on the local scale. If that applies to you, than you’re in luck. A survey outlining some of the best local SEO practices has just been published.

Looking to jumpstart your local Seo? Here are the five key factors to look at:

1. The physical address in the city of search
2. Proper category association
3. The proximity of the address to centroid
4. The domain authority of the website
The quantity of structured citations on Internet yellow pages websites and data aggregators

So what does this list mean to you? Let’s dig a little deeper.

When it comes to physical address, you need to make sure you have it correctly listed on, at least, the landing page of your site. This is even more important if you’re in a big city and want to stand out. Remember, you’ll always rank better if you are physically located in the area you want to rank in.

For your category association, make sure you’re selecting all categories that directly relate to your business. It’s important to not get too ambitious though, if you start categorizing yourself in fields that are only vaguely related, Google may take notice, and not in a positive way!

A centroid is a geographic center. So proximity to centroid is expressing the importance of being near the center of the area you are trying to rank for. Within 5 miles is best, but you can still do well if you’re outside of that radius!

Anyone familiar with SEO will tell you the importance of Domain Authority. It’s no different when it comes to local SEO. Just make sure you’re site is quality and locally relevant.

Finally, we come to structured citations. You want to give your accurate business information to as many citation sites as you possibly can. You here a lot about quality versus quantity, but this is one instance where you definitely need both. You can do a search for “local citation sites” and you’ll find more than enough to get your local SEO started!

 

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