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When it comes to your company’s SEO, it’s always important to rank on the first page for all the terms relevant to your business. Sometimes though, it is MORE important for your business to rank highly on the local scale. If that applies to you, than you’re in luck. A survey outlining some of the best local SEO practices has just been published.
Looking to jumpstart your local Seo? Here are the five key factors to look at:
1. The physical address in the city of search
2. Proper category association
3. The proximity of the address to centroid
4. The domain authority of the website
The quantity of structured citations on Internet yellow pages websites and data aggregators
So what does this list mean to you? Let’s dig a little deeper.
When it comes to physical address, you need to make sure you have it correctly listed on, at least, the landing page of your site. This is even more important if you’re in a big city and want to stand out. Remember, you’ll always rank better if you are physically located in the area you want to rank in.
For your category association, make sure you’re selecting all categories that directly relate to your business. It’s important to not get too ambitious though, if you start categorizing yourself in fields that are only vaguely related, Google may take notice, and not in a positive way!
A centroid is a geographic center. So proximity to centroid is expressing the importance of being near the center of the area you are trying to rank for. Within 5 miles is best, but you can still do well if you’re outside of that radius!
Anyone familiar with SEO will tell you the importance of Domain Authority. It’s no different when it comes to local SEO. Just make sure you’re site is quality and locally relevant.
Finally, we come to structured citations. You want to give your accurate business information to as many citation sites as you possibly can. You here a lot about quality versus quantity, but this is one instance where you definitely need both. You can do a search for “local citation sites” and you’ll find more than enough to get your local SEO started!