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Recently there have been a lot of articles popping up with titles like “comprehensive 18 point SEO checklist” or “Are you optimized for the Google Panda/Penguin updates? Here are 10 things you need to change” etc. The problem is that most of those “25 steps to good SEO” are extraneous BS (pardon my french). If there’s ONE thing that you need to know about SEO it’s that content is everything. There are no shortcuts, no corners to cut, and no get rich quick schemes. Proper SEO is done through commitment hard work, planning, and organization.
If you are unfortunate enough to practice, or employ someone who practices, black hat SEO I’ve got news for you, it isn’t going to pay off. Black hat SEO can be effective for a short time but Google is cracking down more and more and the penalties are much worse than the benefits. Unfortunately these days people don’t like the hard work aspect that comes with doing SEO the right way so even grey and white hat SEO’s tend to cut corners and try the easy cookie cutter way out.
The way to do search engine optimization the right way has always been through great optimized content. Recent Google updates have only served to reinforce this idea. This is where the hard work and commitment come in, because you actually have to write and optimize the content. You also have to formulate a plan and get organized with regards to what keywords you want to optimize for, which I can tell you takes a lot of research when done properly. If you can manage to commit to this, along with a consistent and strong blog, and social media presence then you should be well on your way to great search rankings.
Keep in mind that the content is everything here. You need to make sure that you don’t alienate your reader with horribly written, or otherwise indecipherable text. This means absolutely no keyword stuffing, it is not hard to include keywords in an article or blog naturally and still make it interesting and readable for humans. In fact it’s necessary to do so because Google’s algorithms don’t just see the words in your content anymore, they also see context and relevancy. Besides the whole goal with SEO is to get traffic to your website, don’t you think it would be important to keep the visitors interest after they’ve gotten to your page, so that they may click through or fill out a lead form.
Make sure that you, or whom ever is managing your SEO strategy, is creating the best content possible. Every business is different and they all deserve a uniquely organized strategy not some cookie cutter plan from a giant SEO company.