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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Make Your Content Work For You Not The Other Way Around

Web Content Credibility

In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it. Creating great content on a regular basis will establish your dealers credible voice and you’ll be well on your way to top Google rankings.

First, you want to write with authority, developing your writing voice can be one of the hardest things to do but communicating clearly and effectively can make a big difference in establishing your authority with readers. Make sure to present your thoughts easily and clearly and with confidence. You also want to make sure that you know the facts, provide your readers with detailed info and sources to back it up. Always be honest, your audience needs to be able to trust you, something that is hard to come by for a dealership for sure, so make sure you always convey honesty and sincerity even if it might be bad for your brand in the short term.

Consistency can be another big factor even minor design flaws in your site can give your customers and readers a reason to doubt your attention to detail and your commitment to excellence. Make sure you follow a set of guidelines whether they are official, like those defined by the Associated Press, or something of your own creation. This way every one who provides content to your site can do so easily while still maintaining the consistency of your site.

You could have the most amazing idea for the last century but if you don’t communicate it correctly, you may as well have come up with nothing. Just because you happen to be in charge and you have great ideas doesn’t mean you’re necessarily cut out to write content or blogs on a regular basis. If this is the case there is surely someone in your dealership that has great writing skills, and if not you can always hire someone who does. Handing off your writing responsibility to someone who has a gift for it is one of the best things you can do, you’ll be freeing up time for that awesome brain of yours to come up with more great ideas and  you’ll be increasing your credibility with your audience. Not to mention that writer love writing, so you would be doing one of your employees a huge favor by making one of their duties something they actually enjoy.

Original article on developing a writing voice was first posted on Wikimotive's Blog under the title Making Sure Your Web Content Is Working For You Not Against You

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