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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

There’s A New Leader In The SEO Game!

Social media and SEOSEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft. That’s what makes search engine optimization a full time job…one best handled by experts.

Searchmetrics, a company dedicated to peeling back the curtain, has released a study that does much to answer the question: what factors are relevant for a good ranking on Google? The company has performed exhaustive research on, “10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets.” Let’s break down a couple of their most important findings.

First, we want to cover the old guard: backlinks. Despite a lot of worry around the industry, backlinks remain incredibly relevant. In fact, the number of backlinks remains the second most important factor overall. It’s not just about quantity though. The study shows that links with stop words and nofollow are also significant factors in a page’s ranking.

If backlinks is second overall, what’s number one? It may come as a surprise if you haven’t been steeping yourself in industry news of late. It turns out; social media is far and away the most important part of any SEO strategy today. Specifically, your page being shared on Facebook has the largest impact of any single factor. Following shares are comments, likes, and Tweets.

What does this mean for the industry? Businesses that have been ignoring social media are going to find themselves slipping in the ranks, if they haven’t already slipped. This study makes it clear that links ARE NOT ENOUGH. To remain competitive in today’s market, you MUST become heavily involved in social media.

This trend will ultimately make the internet a better place. With social media shares ruling the roost, you’ll see far less spammy content and pages of useless links. Wikimotive has long upheld that content is king, and this has never been more true. To succeed in SEO today, you need to succeed in social media, and to succeed in social media, you need to produce quality content that engages your audience so that your shares (and likes, favorites, Tweets, reTweets, etc.) organically grow.

Original article on social media and SEO posted on Wikimotive's blog under the title There’s A New #1 Factor For SEO Ranking!

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