Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Google Buys Wildfire

social media monitoringSocial media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, companies have been paying big money for anything that shows a hint of success in the world of social media. Need an example? Look no further than whizz kid and Facebook founder Mark Zuckerberg paying a cool BILLION to acquire Instagram. And now, Google is looking to get in the game by acquiring the social media monitoring software, Wildfire.

Wildfire is, at it’s heart, an advertising company. It’s main function is to help people and (more importantly) business, distribute content and manage success across all of the major social media networks. The company is roughly four years old and has experienced astronomical success, already servicing clientele like Virgin, Sony, and Amazon.

The product director for Google, Jason Miller, indicated that the purchase will be a boon for Google’s already massive bank of advertising customers

“With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.”

Google is already the go-to-guy when it comes to SEO, and now they’re looking to become the number one player in the social media marketing game as well. This isn’t a huge surprise really, if you look at Google’s own trends, social media has been becoming more and more relevant with every update. So now, social media is the most important aspect of a good SEO strategy, and Google owns the top social media posting and monitoring service.

Well played.

What did the purchase do to the Google coffers? Well, compared to Facebook they got off pretty light. The flat purchase price was reported as $250 million, but now sources are reporting that it may be as high as $400 million when you take into account contractual bonuses.

According to Wildfire, the purchase will have no effect on its service or its customers.

Original story about Google buying Wildfire was posted on Wikimotive's blog under the title Google Purchases Wildfire

 Unlock all of the community & features  Join Now