Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Man Dresses In Goat Costume, Dances With Herd!

Goat ManListen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s search engine optimization strategy. It is a great way to product unique, engaging content. A good blog will be the seed for all your future SEO processes, growing other efforts like your social media. A well written blog, syndicated to your Facebook and Twitter pages, will organically funnel traffic to your main page. The trick? Producing content that people want to click!

How do you make clickable content? For starters, remember that no one will care if you write about your next big sale or the new inventory you just got in. You need to write blogs that jump out at people, blogs that they can’t help but want to read.

In our experience, the best place to get ideas for engaging content is in the news. You can’t just go pick any random news story though. Sad to say, but most people could not care less about politics or world news. What really gets people’s interest is the bizarre. Find the strangest, craziest news from the web, and your guaranteed to garner some interest.

Luckily, you don’t have to scour the web for your weird news, there are plenty of places that make a habit of weird news aggregators. We have said it before, but Reddit.com is a great place to find interesting, breaking stories. Another great option is the Huffington Post, they actually have an entire section devoted entirely to weird news. If you search around, you’ll find plenty of places, just remember, the weirder the better!

Original story about writing interesting headlines for your blog posted on Wikimotive's blog under the title Man Dresses As Goat, Plays With Herd!

 Unlock all of the community & features  Join Now