Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Man Dresses In Goat Costume, Dances With Herd!

Goat ManListen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s search engine optimization strategy. It is a great way to product unique, engaging content. A good blog will be the seed for all your future SEO processes, growing other efforts like your social media. A well written blog, syndicated to your Facebook and Twitter pages, will organically funnel traffic to your main page. The trick? Producing content that people want to click!

How do you make clickable content? For starters, remember that no one will care if you write about your next big sale or the new inventory you just got in. You need to write blogs that jump out at people, blogs that they can’t help but want to read.

In our experience, the best place to get ideas for engaging content is in the news. You can’t just go pick any random news story though. Sad to say, but most people could not care less about politics or world news. What really gets people’s interest is the bizarre. Find the strangest, craziest news from the web, and your guaranteed to garner some interest.

Luckily, you don’t have to scour the web for your weird news, there are plenty of places that make a habit of weird news aggregators. We have said it before, but Reddit.com is a great place to find interesting, breaking stories. Another great option is the Huffington Post, they actually have an entire section devoted entirely to weird news. If you search around, you’ll find plenty of places, just remember, the weirder the better!

Original story about writing interesting headlines for your blog posted on Wikimotive's blog under the title Man Dresses As Goat, Plays With Herd!

 Unlock all of the community & features  Join Now