Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Facebook Releases Update For More Advanced Post Targeting Option

social media marketingGeneral consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to targeted ads. This level of targeting has never been available for Social Media Marketing before, but now Facebook is offering a brand new feature for pages called “enhanced post targeting.”

Before this update page managers had no way of specifically targeting certain demographics beyond region and language. Now you can create multiple content and posting strategies based on who you are marketing to. This will obviously make content creation and management a much more difficult job but it will also be much more effective.

The new options include gender, relationship status, education, workplace, language and geography. They have also changed up the Geography option. Before no one could see your post unless they were in the region you had selected to target. Now all users can see your post on your page timeline but it will only be pushed to users news feeds if they fall within the targeted area.

This is great news for Social media marketing, it gives us the ability to greatly increase social engagement by catering your content specifically for a targeted segment of the population. If done correctly you should be able to appeal more to your target demographic, increasing engagement and eventually increasing sales. Brands who market to a wide range of people will probably benefit the most from this update, because they will be able to create multiple strategies that will cater specifically to each segment of their target audience.

I also want to repeat that all your content regardless of its targeting will remain visible to everyone on your timeline so be careful what you post. You also obviously have the option of hiding things from your timeline. Facebook is only just rolling out this update and currently only 1% of pages have the update at this point. For this of you lucky enough to have these options available to you, make good use of them.

Original article about Enhanced Post Targeting posted on Wikimotive's blog under the title Facebook Reveals New Enhanced Post Targeting For Brand Pages.

 Unlock all of the community & features  Join Now